5 Ways To Speed Up Your Website

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You have put blood, sweat, and tears into creating the perfect website for your business. But before you can breathe a big sigh of relief, have you checked your website speed?

Do what? That’s right! Studies show that 50% of users don’t want to wait more than two seconds for a website to load, and up to 96% of those visitors who abandon the website won’t visit it for a second time. 

That means you get one shot to provide your website visitors with an amazing experience, including how quickly your site loads on their mobile or desktop devices. 

Don’t fret! We put together this guide with five ways to speed up your website to keep your visitors and Google happy. And, in turn, increase SEO ranking, conversions, and sales. 


How to test your website speed

Before we dive into how to increase your website speed, let’s chat about checking to see how fast (or slow) your website is currently loading. 

Conducting a speed test on your website will allow you to gauge how quickly it operates compared to your competitors and if you need to make any improvements. 

A few websites you can use to test your site are:


Speed Up Your Website

So your results show that your website is operating at a less than desirable, slower pace. Well, let’s speed it up some!


Use a CDN 

Content Delivery Network (CDN) can boost the speed of your website by caching content in multiple locations around the world.

When your website is hosted on just one server, each user who visits it sends requests to that same server — thus, causing slower load times, especially during times of high traffic.

Using a CDN shortens the path of information that  travels between the server and user, resulting in a massive decrease in page load times.


Optimize images

Images are an essential part of any website. They easily enhance the appearance as well as increase the quality of your content. However, if they are too big or in the incorrect format, they will slow your website down. 

Oversized images will cause your page to take too long to load. Cropping these images and decreasing the color depth to the lowest level can make a huge difference in your site’s load time. 

Don’t take our word for it! One study showed that resizing 22MB of images down to 300KB resulted in a 70% reduction in a website’s load time. 

It’s also best practice to use JPEGs first, and PNEGs as a second option. 

Although images are static, they can still be the last part of your website to load, for example. The more detail the pictures convey, the more time they take to load. 


Use lazy-loading

Lazy-loading refers to delaying the loading of non-critical resources at page load time. Instead, they are loaded when the user needs them. 

Picture this: Users come to your website, and stuff starts loading they may never see. This is a problem because:

  • It wastes data
  • It wastes processing time (aka loading time), battery, and other system resources

There are a few ways to implement lazy loading onto your site, depending on whether you want to interact directly with your website’s code:

  • Use an add-on: Search for a reputable and well-maintained add-on for your content management system or website builder. 
  • Use the HTML “loading” attribute: Using the “loading” attribute, you can switch loading techniques with each image. 

Utilizing lazy-loading images and video can enormously lower your site’s initial load time.


Use fewer redirects

Does your website have a lot of redirects? If so, it could take a while for a server to read through all those redirects. 

What to do?

  • Avoid internal link redirects
  • Avoid resource redirects
  • Avoid redirect chains

You can do this simply by changing all internal links to the destination URL.

By minimizing redirects on your website, you can improve your website performance. 


Cut the fat

Minification: Removing unnecessary or redundant data without affecting how the browser processes the resource. 

It’s time to clean up! This includes, but is not limited to:

  • getting rid of code comments and formatting
  • eliminating unused plugins 
  • deleting unused code
  • using shorter variable and function names

You can reduce file size by getting rid of these things, thus improving web performance. 


Final thoughts

Remember, we live in a fast-paced world in which instant gratification reigns supreme. Therefore users typically aren’t patient when it comes to page load time. It’s critical that your website loads quickly to provide your visitors with the best user experience. 

Working with a digital marketing agency that understands the importance of providing users with the best user experience is essential when designing and developing your business’s website

Here at Firon Marketing, we specialize in defining brand strategy and identity, website development, and digital marketing solutions. See how we can help with your next project.