Derick Michael

Derick Michael
Web 1920 – 3

Do Google Reviews Help Your Rankings?

Spoiler alert…… Yes, reviews do help your rankings on Google. More specifically, good reviews, though some negative reviews are ok….but we will get to it all in a bit.  What is Local SEO? By now, we are sure you’ve heard the term Search Engine Optimization (SEO) and the crucial role it plays in getting your […]
Website Terminology 101

Website Terminology 101: Learn The Language

Whatever business you are in, you most likely know the importance of having a solid online presence. That includes a killer website. Many entrepreneurs don’t have the skills to design and develop a stellar website by themselves, so they turn to a professional instead.   The key to a successful website project is clear communication between […]
Link Juice

What Is Link Juice?

We all want the juice – but what is it exactly and how do we ensure that we are getting it? Optimizing your SEO capabilities can be achieved through several avenues, one of which is by acquiring what is referred to as Link Juice. But first we need to understand – what exactly is Link […]
What Does a Marketing Agency Do

What Does A Marketing Agency Do?

Hiring a marketing agency may be just the catalyst your company needs to get on the fast track for accelerated growth and enhanced performance. But you may be wondering, what exactly does a marketing agency do?  In a previous article, we discussed the benefits of using a marketing agency, exemplifying how a marketing agency can […]
Google Analytics and Search Console

What’s The Difference Between Google Analytics And Search Console?

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]
Disavow Tool

When Should I Disavow Backlinks?

Backlinks are a key factor of an effective SEO strategy, helping enable stronger website rankings for your company. Businesses can leverage backlinks from higher domain authorities to grow and improve their presence in the SERPs which is integral to overall enhanced performance of your company. We are not going to go into too much depth […]

What Is Keyword Cannibalization And How To Fix The Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

Everything You Need To Know About The End Of Cookies

It's the end of an era, and a lot is going to change with the phasing out of cookies.
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