Derick Michael
What Does a Marketing Agency Do

What Does a Marketing Agency Do?

Hiring a marketing agency may be just the catalyst your company needs to get on the fast track for accelerated growth and enhanced performance. But you may be wondering, what exactly does a marketing agency do?  In a previous article, we discussed the benefits of using a marketing agency, exemplifying how a marketing agency can […]
Google Analytics and Search Console

What’s the Difference Between Google Analytics and Search Console?

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]
Disavow Tool

When Should I Disavow Backlinks?

Backlinks are a key factor of an effective SEO strategy, helping enable stronger website rankings for your company. Businesses can leverage backlinks from higher domain authorities to grow and improve their presence in the SERPs which is integral to overall enhanced performance of your company. We are not going to go into too much depth […]

What is Keyword Cannibalization and How to Fix the Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

Robots.txt: What it is, Why You Need it, How to Set it Up

Getting too many requests from Google crawlers? You need to start utilizing robots.txt (also known as robots exclusion protocol or standard). Tweaking this source code for your website pages is a very easy, simple, and quick way to up your SEO game. 

Everything You Need to Know About the End of Cookies

It's the end of an era, and a lot is going to change with the phasing out of cookies.

Yoast for WordPress: 5 Must-Have Things You Might Not Have Known It Can Do

Discover 5 uses of Yoast that you may not have known of before — and show you exactly how to take advantage of them.

Do Press Releases Help SEO?

Press releases may feel like something from the past, but they’re definitely still relevant to our day and age and especially to the growth of your SEO strategy.
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