Henry Mann
What’s The Difference: Bounce Rate and Exit Rate
We spend so much time analyzing how and what is driving people to our website reviewing our SEO, results from our email marketing, social media, etc. (Or a combination of all the things.) But what about finding out what is driving people away and causing them not to convert into customers or clients? The answer […]
6 Alternatives to Google Ads
Generating around $150 billion (yes, that’s billion with a “b”) from ad sales, it’s safe to say that Goggle ads have dominated the paid advertising industry for quite a while now. But with rising price per click costs, Google ads are becoming too high for many local and small businesses marketing budgets. Whether you just […]
Designing Your Website Yourself Vs Hiring A Webmaster
As a business owner, you will need a website, the quintessential platform for your company that promotes your products and services, helps you connect and foster trust with your customers as well as build credibility and professionalism. The thing is that as a business owner, you may not necessarily know how to or have the […]
What Is Google Shopping & Should You Sell Your Products On it?
Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently. Up until Google Shopping recently expanded its services, comparison shopping online […]
A Guide To Press Release Optimization For SEO
SEO optimized press releases can be extremely effective for your marketing operation in helping to boost your company’s online visibility and rankings in the SERPs — that is, when they are done right. So, in addition to writing a press release for the right reasons, there are certain SEO techniques you should employ to amplify […]
How To Build And Organize A Marketing Team
In the past digital marketing may not have been considered essential to the growth and success of companies, but in today’s digital-first world, it is by far a different story. From establishing a brand identity and voice that will be identifiable amongst your competition and generating traffic and conversions, to helping your audience find your […]
Should you Hire a Marketing Agency Or A Marketing Person?
We’re on the side generally of hiring a team as opposed to having one person for everything, and we'll tell you why.
The Power Of Google Analytics
Google Analytics is an awesome, free tool to help you track crucial data from your website. Learn more about the power of Google Analytics now.
What You Need To Know About The WordPress Update 5.4
WordPress just got a big update not long ago, and you might be eager to get on it right away. Note of caution: do not rush into doing the update.