Janna Epstein
Why You Should Be Using Keyword Clustering For SEO
As most technology advances as time goes on, it should be no surprise that Google and other search engines have become more sophisticated over the years. It wasn’t long ago, when a solid search engine optimization (SEO) strategy included packing your web pages with keywords that had the greatest numbers of searches. This method (almost) […]
A Guide To Writing Strong And Effective Product Descriptions
In our world in which people now shop online more than ever before, the copy we use to exemplify our products and offerings is also more crucial than ever. Think about it. When a customer is looking to purchase a product online, they can’t physically go into a store to experience the product in person […]
YouTube Vs TikTok For Your Business’s Content Marketing
Video, as a medium for business content marketing has exploded onto the scene. It is hard to imagine a world now without the likes of video sharing platforms such as YouTube, TikTok and Instagram. Video creators and influencers have amassed impressive followings to grow their personal brands or businesses through the generation of video content. […]
Top Tips to Create Effective Content Writing
Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Making Sense Of MetaData: A Basic Guide To Meta Titles And Descriptions
When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]
A Guide To Social Media Platforms For Businesses Part II
Last week we discussed social media marketing techniques, strategies and ideas business should employ for the social behemoths of LinkedIn and Instagram, two vastly different social platforms that also each cater to different sectors of business. LinkedIn’s professional and corporate platform brilliantly suits B2B businesses’ marketing needs, while Instagram is the ideal platform for B2C […]
A Guide To Social Media Platforms For Businesses Part I
There’s simply no denying it. Social media is an incredibly powerful influence in today’s digital-first world and it is vital to have an online presence. Besides helping everyday people exponentially widen their social networks or enabling others to become influencers for brands and grow impressive followings, it can be an invaluable tool for your business, […]
How To Use Keywords In Your Product Copy To Amplify Content And SEO Strategy
What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.
What Are The Key Elements Of Effective Product Copy?
You should never overlook your product copy! In this article, we outline the essentials of strong product copy to drive higher conversions