How’s your social media marketing going for your business?
You’re posting constantly on all your social media platforms. You’re engaging with followers, potential customers, and other businesses. Heck, you’re basically on your way to becoming the next TikTok business account to go viral.
All and all, you’re feeling pretty good about your social media presence.
But like any smart business owner, you know things are frequently changing and evolving. So that means your business’s social media marketing strategy needs to adjust as well.
If you aren’t already, that means adding Pinterest to your arsenal.
Why? Pinterest is a fantastic way to showcase your brand and business.
With our tips, tricks, and guidance, your company can easily be in front of an engaged, niche group ready to buy/spend/purchase in no time.
What is Pinterest?
Pinterest is a social platform that gives users the ability to find and share new ideas related to everything from recipes to home decor and style inspiration.
Want advice on how to style those trendy new mom jeans? Pinterest. Looking for ideas for your soon-to-be four-year-old’s birthday party? Pinterest.
As a user, you can visually discover and share new interests by “pinning” them to a “board” while browsing others’ boards to see their pins.
Benefits of Pinterest for business owners
Are you asking yourself, how can my business benefit from Pinterest? Well, we got you!
Extensive user base
With over 431 million monthly users, Pinterest grew just over 37% in 2021 (its most significant year-over-year growth to date!) In addition, Pinterest is also the fourth most popular social media app in the United States, potentially putting your brand and business in front of 67 million people.
Visual search engine
Don’t think of Pinterest as a traditional social media network but rather a viral search engine. Where other platforms like Facebook and Instagram may overwhelm users with content, Pinterest is a place that is filled with beautiful pictures to capture their attention.
This allows you to stand out and display your business visually. Pinterest is also the only platform currently supporting visual search, so getting in on the trend now is critical!
Brand exposure at the decision-making stage
While many people use platforms like TikTok for entertainment or to cure boredom, Pinterest is for people looking for something. And don’t tell Google, but Pinterest is a go-to search engine for some.
What does this mean for you? A pretty big exposure boost to new customers at the decision-making stage.
Follower count doesn’t matter
No, that’s not a typo. The beauty of Pinterest is users can look at everything everyone shares. That means you don’t need to worry about having a large following to market your brand and business successfully.
We know all these benefits are great, but let’s be honest, you most likely want to increase sales or conversions, right?
Good news! Research shows that a whopping 83% of users have made a purchase after seeing content on Pinterest.
Tips on using Pinterest for Business
We bet by now you are ready to get started and have Pinterest be an integral part of your social media strategy. Before you do, here are some tips for setting you and your business up for success.
Sign up for a business account
This may seem like a no-brainer, but it’s the first step in getting started. Creating a Pinterest business account will give you access to many features critical to your success on the platform, such as tracking conversions, reviewing pin stats, and setting up audience targeting.
- Click here to access the Pinterest for Business sign up
- Once logged in, you can build your profile. You want to be sure your image and profile name are on-brand.
- Next, you will have a chance to describe your business goals for using Pinterest and the focus of your brand.
- Then choose what kind of business you are: blogger, online, influencer, etc
- All set and ready to get pinning!
Pick the right categories for your content
Pinterest categories were created to keep boards organized and make things easier to find. While some may argue categories aren’t nearly as important as the content, they still play a part in optimizing your Pinterest profile.
With a Pinterest Business profile, you have access to Audience Insights, which gives insight into the most popular categories and niche topics when you are posting your latest pin.
There may or may not be a trending category relevant to your business at any given time. Therefore, ask yourself these questions when deciding on which categories are suitable for your content:
- What is your ideal customer searching for?
- What category might that search topic be in?
- Will your pin fit into that category? If not, think about another search topic and category that might work better.
Pick one that seems the most logical and move along if all else falls!
Unique images and videos
Each pin you create should include pictures or videos that are engaging, impressive, and relevant. You want to grab people’s attention while leaving an impression that makes them want to pin it to their board and share it.
Pinterest for Business also has some great pin recommendations for making your content stand out.
Keywords and phrases are….key
Showing up organically in a user’s search and feed on Pinterest is something you should aim for when using this platform. Using keywords and phrases related to specific niches searched by users is critical to achieving this!
Cough, cough….SEO….cough, cough
Not sure where to put in these keywords? Pretty much anywhere and everywhere on your Pinterest will increase the chances of your business organically ranking. When we say anywhere and everywhere, we mean:
Sorry to burst your bubble if you thought you were getting a break from hashtags with Pinterest! The good news is that Pinterest hashtags work similarly to how they do on other social media platforms. No need to reinvent the wheel…..are we right?
Using relevant hashtags on your pins and boards will increase the number of people who see your content while also helping users identify pins and boards related to their search topic.
Helpful tip: For the maximum amount of visibility, add hashtags to all your pins, boards, and promoted content.
Add the Pin It button to your website
Want your website visitors to pin your visual content to Pinterest? You need a Pin It Button!
Adding the Pin It button to your website makes it so easy to share your content. We all like easy, so that means more people are likely to do it.
Engagement with other Pinterest accounts
Engagement is essential for any social media platform; Pinterest is no exception. If you want others to follow, engage, and interact with your business on Pinterest, you will need to do the same.
Some ways to include engagement on your part are:
- Pin something every day, so followers always see your new content whenever they log on.
- Follow other account and businesses’ board
- Like, Pin and comment on pins and boards of accounts you follow
- Create a group board and encourage others to pin posts to it.
Pin It to Win It
Pinterest can be a total game changer for your business. By using these tips, you can be on your way to getting your brand in front of a ready-to-buy audience leading to increased website visits and sales.
Ready to incorporate Pinterest into businesses’ social media plan? Or maybe your social media strategy needs an overhaul altogether? Here at Firon Marketing, we partner with small to midsize companies to create individual digital marketing efforts that get results!