Case Study: CareCard's SEO

Revitalizing CareCard's SEO with Firon Marketing

In the highly competitive realm of prescription drug keywords, CareCard faced an uphill battle in establishing its digital foothold. Firon Marketing's tactical shift towards long-tail keyword targeting, bolstered by an aggressive content strategy and advanced SEO techniques, yielded exceptional results. With over 21,000 keywords indexed and a significant percentage ranking in the top 10 search results, CareCard's online visibility has been substantially amplified. This strategic alliance with Firon not only drives traffic but also reinforces CareCard's reputation as a leading platform for medication discounts and valuable information.

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CareCard, the official site for free prescription discount cards, offers users the opportunity to save up to 85% on medications. With a network of over 60,000 pharmacies, CareCard aims to provide users with the best prices, coupons, and savings on their medications. As a new website, CareCard faced the challenge of establishing its online presence and driving traffic and conversions. The primary obstacle was the high keyword difficulty surrounding prescription drug names, which are highly competitive in the search landscape.


  1. Targeting Long-Tail Keywords:
    1. Given the competitive nature of generic prescription drug keywords, Firon Marketing decided to focus on longer-tail keywords related to these prescriptions. This approach aimed to capture a niche audience looking for specific information and solutions related to their medications.
  2. Content Production:
    1. Initially, the team at Firon Marketing began by producing a few articles each month to establish a consistent style and tone. Once this was achieved, the content production was able to ramp up well beyond industry standards. The primary focus of these articles was educational content surrounding prescription drugs, ensuring that readers received valuable information while also being introduced to CareCard’s offerings.
  3. SEO Strategies:
    1. Internal and External Linking: By strategically linking internally to relevant pages and externally to authoritative sources, the content’s credibility and navigability were enhanced.
    2. FAQ Schema: Implementing FAQ schema allowed CareCard to provide direct answers to commonly asked questions in search results, improving visibility and click-through rates.
    3. Backlink Program: Firon Marketing initiated a program to gain high domain backlinks on topics relevant to CareCard’s keywords. This not only improved the site’s authority but also its rankings for targeted keywords.


Since partnering with CareCard from day one, we at Firon Marketing have driven these remarkable results.

  1. CareCard’s website now boasts over 21,000 keywords in its index.
  2. Approximately 9% of these keywords have secured a position in the top 10 search results, ensuring that CareCard is a prominent option for users searching for prescription discounts and related information.
  3. The website has also achieved about 30 SERP (Search Engine Results Page) features, a number that continues to grow. These features further enhance CareCard’s visibility and authority in the search landscape.


In conclusion, through a combination of targeted long-tail keywords, high-quality content production, and robust SEO strategies, CareCard has established a strong online presence. The collaboration with Firon Marketing has not only increased traffic but also positioned CareCard as a trusted resource for prescription drug information and savings.

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