The Unified Truth: Revealing Your Real-Time Unit Economics.
The Unified Truth: Revealing Your Real-Time Unit Economics.
The Unified Truth: Revealing Your Real-Time Unit Economics.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom
RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
The Old Way
The Old Way
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
The Old Way
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
Firon Way
Firon Way
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
Firon Way
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
The Strategy
The Strategy
We ensure your data passes the Visibility Protocol:
We ensure your data passes the Visibility Protocol:
Accuracy
Accuracy
Are all traffic sources persisting perfectly from the first click to the final sale?
Are all traffic sources persisting perfectly from the first click to the final sale?
Clarity
Clarity
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Actionability
Actionability
Can your leadership team confidently allocate capital today based on this live data?
Can your leadership team confidently allocate capital today based on this live data?
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
Technical Standards
Technical Standards
100% Source Persistence
100% Source Persistence
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
First-Party Data Compliance
First-Party Data Compliance
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
Intelligence Case Study
Learn More
Full-Funnel Attribution & BI Architecture
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution
Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
Intelligence Case Study
Learn More
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
Full-Funnel Attribution & BI Architecture
Accuracy
Are all traffic sources persisting perfectly from the first click to the final sale?
Clarity
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Actionability
Can your leadership team confidently allocate capital today based on this live data?
The Strategy
We ensure your data passes the Visibility Protocol:
100% Source Persistence
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
First-Party Data Compliance
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
Technical Standards
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Intelligence Case Study
Full-Funnel Attribution & BI Architecture
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline Clarity
Identified misattributed Google Ads-sourced MQLs and SALs