Generative Engine Optimization
In the Agent Era,
authority is the asset
In the Agent Era,
authority is the asset
In the Agent Era,
authority is the asset
We don't just track what the models say about you. We engineer the data architecture that
forces AI to recommend your brand, protecting and scaling your enterprise value.
Trusted by Shopify Plus brands scaling in AI search
Trusted by Shopify Plus brands scaling in AI search
The shift
The shift
The shift
OLD WAY
OLD WAY
SEO was the Yellow Pages, the customer did the work.
SEO was the Yellow Pages, the customer did the work.
NEW WAY
NEW WAY
AI vets options and returns one answer.
AI vets options and returns one answer.
REALITY
REALITY
Stop optimizing for keywords; optimize for the recommendation.
Stop optimizing for keywords; optimize for the recommendation.
The fragility of SEO
The fragility of SEO
Identity collision
Identity collision
conflicting data → AI defaults to your competitor
conflicting data → AI defaults to your competitor
Hallucination risk
Hallucination risk
Hallucination risk
unstructured data → AI guesses your price
unstructured data → AI guesses your price
The empty aisle
The empty aisle
missing metadata → invisible to Agentic Storefronts
missing metadata → invisible to Agentic Storefronts
The Three-Check Protocol
The Three-Check Protocol
Discoverability
Discoverability
Mapped for LLM crawlers + Agentic Storefronts
Mapped for LLM crawlers + Agentic Storefronts
Credibility
Credibility
Authoritative proof
Authoritative proof
Reputation
Reputation
Trust Rank high enough for AI to risk recommending you
Trust Rank high enough for AI to risk recommending you
Credibility
Authoritative proof
Reputation
Trust Rank high enough for AI to risk recommending you
Agentic Commerce Optimization
Your product data, rewritten for the machines that now do the recommending. Most catalogues describe products. Models need them declared. We go through your catalogue SKU by SKU and state the facts a model needs before it will put you in front of a buyer — material, origin, style, dimensions, care, certification, the occasion it suits — then put them where machines actually read. Google calls these conversational attributes and we optimize them SKU by SKU.
Our engines that give you the edge
And the proprietary tools we built and run in-house that power them.
ENGINE 1
Identity
architecture
AI often can't tell which brand is which. We make sure ChatGPT knows you're you — not the competitor it's currently handing your identity to.
We rebuild your schema for Knowledge Graph ingestion and direct syndication into ChatGPT, Gemini and Shopify Agentic Storefronts, build the Shopify metafield architecture your catalogue is missing, and map every SKU to GS1 — killing the conflicting signals that make AI hand your identity to a competitor.
Powered by
Client proof
ENGINE 2
The velocity
engine
When a shopper asks ChatGPT to buy something in your category, your product shows up, with a working checkout.
We rewrite your product descriptions, titles, meta descriptions and alt text SKU by SKU, and rebuild your Merchant Center feed to declare attributes instead of prose. Everything is written into your store's own fields, so AI crawlers read it and it stays yours.
Powered by
Client proof
ENGINE 3
The signal
engine
We get you cited by name in the publications AI already trusts, so the models recommend you first.
We earn elite citations in authoritative publications so the models cite you by name, turning third-party credibility into a first-position recommendation.
Powered by
Client proof
ENGINE 4
Authority
Cluster
We build a dense web of content across the sites AI reads, so it treats you as the default authority in your category.
We saturate the Knowledge Graph with a dense network of interlinked, high-intent content, seeded across publishers, Reddit and Quora for undisputed topical authority.
Powered by
Client proof
ENGINE 5
Geo / Vertical Scale
We build pages that capture the exact ways people search by region and niche — at volume.
We deploy ~15 programmatic landing pages that capture regional and vertical search, extending your reach into the long-tail queries competitors miss.
Powered by
Client proof
Our engines that
give you the edge
And the proprietary tools we built and run in-house that power them.
ENGINE 1
AI often can't tell which brand is which. We make sure ChatGPT knows you're you — not the competitor it's currently handing your identity to.
We rebuild your schema for Knowledge Graph ingestion and direct syndication into ChatGPT, Gemini and Shopify Agentic Storefronts, build the Shopify metafield architecture your catalogue is missing, and map every SKU to GS1 — killing the conflicting signals that make AI hand your identity to a competitor.
Powered by
Client proof
Identity architecture
ENGINE 2
When a shopper asks ChatGPT to buy something in your category, your product shows up, with a working checkout.
We rewrite your product descriptions, titles, meta descriptions and alt text SKU by SKU, and rebuild your Merchant Center feed to declare attributes instead of prose. Everything is written into your store's own fields, so AI crawlers read it and it stays yours.
Powered by
Client proof
The velocity engine
ENGINE 3
We get you cited by name in the publications AI already trusts, so the models recommend you first.
We earn elite citations in authoritative publications so the models cite you by name, turning third-party credibility into a first-position recommendation.
Powered by
Client proof
The signal engine
ENGINE 4
We build a dense web of content across the sites AI reads, so it treats you as the default authority in your category.
We saturate the Knowledge Graph with a dense network of interlinked, high-intent content, seeded across publishers, Reddit and Quora for undisputed topical authority.
Powered by
Client proof
Authority Cluster
ENGINE 5
We build pages that capture the exact ways people search by region and niche — at volume.
We deploy ~15 programmatic landing pages that capture regional and vertical search, extending your reach into the long-tail queries competitors miss.
Powered by
Client proof
Geo / Vertical Scale
Our engines that give you the edge
And the proprietary tools we built and run in-house that power them.
ENGINE 1
Identity
architecture
AI often can't tell which brand is which. We make sure ChatGPT knows you're you — not the competitor it's currently handing your identity to.
We rebuild your schema for Knowledge Graph ingestion and direct syndication into ChatGPT, Gemini and Shopify Agentic Storefronts, build the Shopify metafield architecture your catalogue is missing, and map every SKU to GS1 — killing the conflicting signals that make AI hand your identity to a competitor.
Powered by
Client proof
ENGINE 2
The velocity
engine
When a shopper asks ChatGPT to buy something in your category, your product shows up, with a working checkout.
We rewrite your product descriptions, titles, meta descriptions and alt text SKU by SKU, and rebuild your Merchant Center feed to declare attributes instead of prose. Everything is written into your store's own fields, so AI crawlers read it and it stays yours.
Powered by
Client proof
ENGINE 3
The signal
engine
We get you cited by name in the publications AI already trusts, so the models recommend you first.
We earn elite citations in authoritative publications so the models cite you by name, turning third-party credibility into a first-position recommendation.
Powered by
Client proof
ENGINE 4
Authority
Cluster
We build a dense web of content across the sites AI reads, so it treats you as the default authority in your category.
We saturate the Knowledge Graph with a dense network of interlinked, high-intent content, seeded across publishers, Reddit and Quora for undisputed topical authority.
Powered by
Client proof
ENGINE 5
Geo / Vertical Scale
We build pages that capture the exact ways people search by region and niche — at volume.
We deploy ~15 programmatic landing pages that capture regional and vertical search, extending your reach into the long-tail queries competitors miss.
Powered by
Client proof
UNDER THE HOOD
The rigor that runs under all five engines
The rigor that runs under
all five engines
The rigor that runs under all five engines
Semantic / vector optimization
Semantic / vector optimization
We restructure your copy so your commercial concepts land in the exact semantic space models pull recommendations from.
We restructure your copy so your commercial concepts land in the exact semantic space models pull recommendations from.
Synthetic persona testing
Synthetic persona testing
We probe the models as different buyer types, budget and premium, to confirm you surface across the way customers actually ask.
We probe the models as different buyer types, budget and premium, to confirm you surface across the way customers actually ask.
A mention is not a sale
Plenty of this work chases mentions. A mention that never ends in a purchase is a number for a report and nothing else. We work the layer underneath — whether the right product, with the right facts attached, is what the model puts in front of someone ready to buy. That is a different job from getting your name into an answer, and it's the one that shows up in revenue.
HOW WE MEASURE
Results
Every engine's output is tied back to the AI sessions and purchases it drove — visibility mapped to revenue in one unified dashboard.
Ecommerce · DTC subscriptions
The challenge
Thousands of unoptimized SKUs bottlenecked rankings at Page 4, with visibility capped to branded search only.
The solution
An automated framework optimized thousands of product and category pages at scale, layered with non-branded content pillars, schema and link building to rank for broad category queries and AI answer engines.
13
direct purchases via ChatGPT
from 616 AI sessions (Q2 2026)
$1.8M+
organic revenue growth
+15% YoY
63
non-branded keywords
scaled from zero
Page 1 >
from Page 4
avg. position 40.5 → 9.7 (76% gain)
Ecommerce · Luxury catalogue
The challenge
Scraped, unstructured metadata across thousands of luxury SKUs suppressed collection pages to Page 2, invisible in non-branded discovery and absent from AI search.
The solution
An AI-powered suite built a custom Knowledge Graph and rewrote metadata across the full catalogue. Multi-cluster content, structured data and off-page link building captured top SERP positions and AI answer-engine recommendations.
1,317
high-intent AI sessions
ChatGPT / AI answer engines (Q2 2026)
£2M+
organic revenue growth
+140% over 2 years
£218.9K
search revenue
Q2 2026
Top of Page 1 >
from Page 2
avg. position 18.9 → 9.7
Ecommerce · DTC subscriptions
The challenge
Thousands of unoptimized SKUs bottlenecked rankings at Page 4, with visibility capped to branded search only.
The solution
An automated framework optimized thousands of product and category pages at scale, layered with non-branded content pillars, schema and link building to rank for broad category queries and AI answer engines.
13
direct purchases via ChatGPT
from 616 AI sessions (Q2 2026)
$1.8M+
organic revenue growth
+15% YoY
63
non-branded keywords
scaled from zero
Page 1 >
from Page 4
avg. position 40.5 → 9.7 (76% gain)
Ecommerce · Luxury catalogue
The challenge
Scraped, unstructured metadata across thousands of luxury SKUs suppressed collection pages to Page 2, invisible in non-branded discovery and absent from AI search.
The solution
An AI-powered suite built a custom Knowledge Graph and rewrote metadata across the full catalogue. Multi-cluster content, structured data and off-page link building captured top SERP positions and AI answer-engine recommendations.
1,317
high-intent AI sessions
ChatGPT / AI answer engines (Q2 2026)
£2M+
organic revenue growth
+140% over 2 years
£218.9K
search revenue
Q2 2026
Top of Page 1 >
from Page 2
avg. position 18.9 → 9.7
Ecommerce · DTC subscriptions
The challenge
Thousands of unoptimized SKUs bottlenecked rankings at Page 4, with visibility capped to branded search only.
The solution
An automated framework optimized thousands of product and category pages at scale, layered with non-branded content pillars, schema and link building to rank for broad category queries and AI answer engines.
13
direct purchases via ChatGPT
from 616 AI sessions (Q2 2026)
$1.8M+
organic revenue growth
+15% YoY
63
non-branded keywords
scaled from zero
Page 1 >
from Page 4
avg. position 40.5 → 9.7 (76% gain)
Ecommerce · Luxury catalogue
The challenge
Scraped, unstructured metadata across thousands of luxury SKUs suppressed collection pages to Page 2, invisible in non-branded discovery and absent from AI search.
The solution
An AI-powered suite built a custom Knowledge Graph and rewrote metadata across the full catalogue. Multi-cluster content, structured data and off-page link building captured top SERP positions and AI answer-engine recommendations.
1,317
high-intent AI sessions
ChatGPT / AI answer engines (Q2 2026)
£2M+
organic revenue growth
+140% over 2 years
£218.9K
search revenue
Q2 2026
Top of Page 1 >
from Page 2
avg. position 18.9 → 9.7
Ecommerce · DTC subscriptions
The challenge
Thousands of unoptimized SKUs bottlenecked rankings at Page 4, with visibility capped to branded search only.
The solution
An automated framework optimized thousands of product and category pages at scale, layered with non-branded content pillars, schema and link building to rank for broad category queries and AI answer engines.
13
direct purchases via ChatGPT
from 616 AI sessions (Q2 2026)
$1.8M+
organic revenue growth
+15% YoY
63
non-branded keywords
scaled from zero
Page 1 >
from Page 4
avg. position 40.5 → 9.7 (76% gain)
Ecommerce · Luxury catalogue
The challenge
Scraped, unstructured metadata across thousands of luxury SKUs suppressed collection pages to Page 2, invisible in non-branded discovery and absent from AI search.
The solution
An AI-powered suite built a custom Knowledge Graph and rewrote metadata across the full catalogue. Multi-cluster content, structured data and off-page link building captured top SERP positions and AI answer-engine recommendations.
1,317
high-intent AI sessions
ChatGPT / AI answer engines (Q2 2026)
£2M+
organic revenue growth
+140% over 2 years
£218.9K
search revenue
Q2 2026
Top of Page 1 >
from Page 2
avg. position 18.9 → 9.7
Ecommerce · DTC subscriptions
The challenge
Thousands of unoptimized SKUs bottlenecked rankings at Page 4, with visibility capped to branded search only.
The solution
An automated framework optimized thousands of product and category pages at scale, layered with non-branded content pillars, schema and link building to rank for broad category queries and AI answer engines.
13
direct purchases via ChatGPT
from 616 AI sessions (Q2 2026)
$1.8M+
organic revenue growth
+15% YoY
63
non-branded keywords
scaled from zero
Page 1 >
from Page 4
avg. position 40.5 → 9.7 (76% gain)
Ecommerce · Luxury catalogue
The challenge
Scraped, unstructured metadata across thousands of luxury SKUs suppressed collection pages to Page 2, invisible in non-branded discovery and absent from AI search.
The solution
An AI-powered suite built a custom Knowledge Graph and rewrote metadata across the full catalogue. Multi-cluster content, structured data and off-page link building captured top SERP positions and AI answer-engine recommendations.
1,317
high-intent AI sessions
ChatGPT / AI answer engines (Q2 2026)
£2M+
organic revenue growth
+140% over 2 years
£218.9K
search revenue
Q2 2026
Top of Page 1 >
from Page 2
avg. position 18.9 → 9.7
HOW WE MEASURE
Results
Every engine's output is tied back to the AI sessions and purchases it drove — visibility mapped to revenue in one unified dashboard.
Priced like infrastructure, not a marketing gamble
One upfront sprint to fix the foundation. Then a monthly engine that compounds.
MONTH ONE
The technical foundation
The audit's fixes, executed. We resolve theme conflicts, de-index duplicate pagination loops, implement an advanced schema taxonomy, and close the revenue leaks stopping AI from reading your catalog.
Included in your first month. There is no separate fee and it costs no tokens.
Every retainer includes
01
Cluster content, built to rank and to be cited
02
Schema and AI citation layer
03
Internal-link power grid
04
Ongoing technical maintenance
05
Sentiment, Review and SameAs schema
06
Agentic Commerce Protocols, native in-chat checkout syndication
07
Backlinks, diverse and relevant, reported by URL
08
Directory hygiene, one consistent entity everywhere
09
The unified attribution dashboard, visibility mapped to revenue
Priced like infrastructure, not a marketing gamble
One upfront sprint to fix the foundation.
Then a monthly engine that compounds.
MONTH ONE
The technical foundation
The audit's fixes, executed. We resolve theme conflicts, de-index duplicate pagination loops, implement an advanced schema taxonomy, and close the revenue leaks stopping AI from reading your catalog.
Included in your first month. There is no separate fee and it costs no tokens.
Every retainer includes
01
Cluster content, built to rank and to be cited
02
Schema and AI citation layer
03
Internal-link power grid
04
Ongoing technical maintenance
05
Sentiment, Review and SameAs schema
06
Agentic Commerce Protocols, native in-chat checkout syndication
07
Backlinks, diverse and relevant, reported by URL
08
Directory hygiene, one consistent entity everywhere
09
The unified attribution dashboard, visibility mapped to revenue
Priced like infrastructure,
not a marketing gamble.
One upfront sprint to fix the foundation. Then a monthly engine that compounds.
The technical foundation
The audit's fixes, executed. We resolve theme conflicts, de-index duplicate pagination loops, implement an advanced schema taxonomy, and close the revenue leaks stopping AI from reading your catalog.
Included in your first month. There is no separate fee and it costs no tokens.
MONTH ONE
Every retainer includes
01
Cluster content, built to rank and to be cited
02
Schema and AI citation layer
03
Internal-link power grid
04
Ongoing technical maintenance
05
Sentiment, Review and SameAs schema
06
Agentic Commerce Protocols, native in-chat checkout syndication
07
Backlinks, diverse and relevant, reported by URL
08
Directory hygiene, one consistent entity everywhere
09
The unified attribution dashboard, visibility mapped to revenue
GROWTH
GROWTH
The engine,
running.
The engine, running.
The engine,
running.
Everything above, plus one Accelerator Token a month
Everything above, plus one Accelerator Token a month
DOMINANCE
DOMINANCE
Three times the acceleration,
best value per unit of work.
Three times the acceleration,
best value per unit of work.
Three times the acceleration, best value per unit of work.
Everything above, plus three Accelerator Tokens a month
Everything above, plus three Accelerator Tokens a month
What's an Accelerator?
An accelerator is the deliverable. A token is what it costs. Growth gives you one token a month, Dominance three, and you decide each month where they go. Unused tokens bank for three months, and can be pooled toward anything costing more than one.
1 TOKEN
Category Unit
The engine, running.
Category Unit
One category rebuilt end to end, subcategories included
1 TOKEN
Dedicated Citations
The engine, running.
Dedicated Citations
Placement in the sources models quote
1 TOKEN
Reddit Citation Engine
The engine, running.
Reddit Citation Engine
Disclosed community seeding for retrieval
2 TOKENS
Authority Cluster
The engine, running.
Authority Cluster
Six to eight interlinked content pieces
2 TOKENS
Geo / Vertical Scale
The engine, running.
Geo / Vertical Scale
Around fifteen programmatic landing pages
2 TOKENS
Premium Publisher
The engine, running.
Premium Publisher
High authority editorial placement. Publisher fees above $500 passed through at cost
2-4 TOKENS
Velocity Engine: Metadata
The engine, running.
Velocity Engine: Metadata
Titles, metas, alt text and your Merchant Center feed, by catalogue size
3-5 TOKENS
Velocity Engine: Product Pages
The engine, running.
Velocity Engine: Product Pages
Product copy and FAQs written into every product page, by catalogue size
It pays for itself as infrastructure
It pays for itself as infrastructure
A $3M+ Shopify Plus brand already spends ~$40–50k/year just on platform, apps and processing. Firon sits alongside that as discovery infrastructure. On that revenue, even a conservative modeled lift in discovery and conversion returns our retainer many times over.
Transparent operations
Zero bias. Clear attribution. No hidden corners. A live dashboard mapping visibility to revenue, a roadmap you can see at any time, and a senior person reachable the same day.
Zero bias. Clear attribution. No hidden corners. A live dashboard mapping visibility to revenue, a roadmap you can see at any time, and a senior person reachable the same day.
Why not just keep my current solution?
Your questions, answered
Being transparent is one of our core values. Don't see a question you have in mind? We'd love to connect.
How is this different from the SEO agency I already have?
I already produce blog content. Why hasn't it moved the needle?
How fast will I see results?
Do you replace my current team, or work alongside them?
What size brand is this built for?
How do you measure results?
Your questions, answered
Being transparent is one of our core values. Don't see a question you have in mind? We'd love to connect.
How is this different from the SEO agency I already have?
I already produce blog content. Why hasn't it moved the needle?
How fast will I see results?
Do you replace my current team, or work alongside them?
What size brand is this built for?
How do you measure results?
Your questions, answered
Being transparent is one of our core values. Don't see a question you have in mind? We'd love to connect.
How is this different from the SEO agency I already have?
I already produce blog content. Why hasn't it moved the needle?
How fast will I see results?
Do you replace my current team, or work alongside them?
What size brand is this built for?
How do you measure results?
See where AI is skipping
your catalog
Thirty minutes, a real person, no pitch deck.