Know Your Unit Economics
in Real Time.
Know Your Unit Economics in
Real Time.
Know Your Unit Economics in
Real Time.
Marketing data shouldn't be a spreadsheet nightmare. We build the dashboards that reveal
the truth about your growth, connecting every dollar spent to lifecycle stages.
Marketing data shouldn't be a spreadsheet nightmare. We build the dashboards that reveal the truth about your growth, connecting every dollar spent to lifecycle stages.
Marketing data shouldn't be a spreadsheet nightmare. We build the dashboards that reveal the truth about your growth, connecting every dollar spent to lifecycle stages.
The BI Framework
The BI Framework
Live Visibility
Live Visibility
Monitor true profitability (contribution margin + LTV) as it happens.
Monitor true profitability (contribution margin + LTV) as it happens.
Unified Truth
Unified Truth
See the direct path from spend
to revenue to profit.
See the direct path from spend to revenue
to profit.
Smart Scaling
Smart Scaling
Eliminate "Unattributed" data gaps to invest more in what is actually working.
Eliminate "Unattributed" data gaps to invest more in what is actually working.
Intelligence Case Study
Learn More
Full-Funnel Attribution & BI Architecture
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution
Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
Intelligence Case Study
Learn More
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
Full-Funnel Attribution & BI Architecture
Intelligence Case Study
Unified B2B & B2C Revenue Attribution
The business struggled to distinguish high-value B2B (Trade) partners from standard B2C shoppers within their data. They lacked a reliable way to attribute actual revenue, rather than just leads, to specific acquisition channels, blinding them to true ROI across both business lines.
Engineered a privacy-first, first-party data framework that persists source data from initial click to final purchase. This architecture cleanly segments B2B and B2C revenue streams within Shopify, enabling end-to-end attribution without reliance on third-party cookies or platform-reported vanity metrics.
Clean Revenue Separation
Isolated £79k B2B vs. £306k B2C Monthly
100% Source Persistence
Tracked Across 6,700+ Trade Members
Channel ROI Visibility
Attributed £425k+ Revenue to Paid/SEO/Email
Intelligence Case Study
Unified B2B & B2C Revenue Attribution
The business struggled to distinguish high-value B2B (Trade) partners from standard B2C shoppers within their data. They lacked a reliable way to attribute actual revenue, rather than just leads, to specific acquisition channels, blinding them to true ROI across both business lines.
Engineered a privacy-first, first-party data framework that persists source data from initial click to final purchase. This architecture cleanly segments B2B and B2C revenue streams within Shopify, enabling end-to-end attribution without reliance on third-party cookies or platform-reported vanity metrics.
Clean Revenue Separation
Isolated £79k B2B vs. £306k B2C Monthly
100% Source Persistence
Tracked Across 6,700+ Trade Members
Channel ROI Visibility
Attributed £425k+ Revenue to Paid/SEO/Email
Live Visibility
Monitor true profitability (contribution margin + LTV) as it happens.
Unified Truth
See the direct path from spend to revenue to profit.
Smart Scaling
Eliminate "Unattributed" data gaps to invest more in what is actually working.
The BI Framework
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.