The Unified Truth: Revealing Your Real-Time Unit Economics.
The Unified Truth: Revealing Your Real-Time Unit Economics.
The Unified Truth: Revealing Your Real-Time Unit Economics.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom
RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
Marketing data shouldn't be a black box or a spreadsheet nightmare. We build the custom RevOps architecture that connects every dollar spent directly to bottom-line revenue and LTV.
The Old Way
The Old Way
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
The Old Way
Brands are blind to true LTV, suffering from broken attribution where high-value leads and sales show up as "Direct" or "Unattributed" in analytics platforms.
Firon Way
Firon Way
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
Firon Way
Live Visibility and a single source of truth. Data flows seamlessly between ad platforms, your site, and your CRM, revealing the actual profitability of every marketing channel.
Stop Renting Your Financial Truth.
Own Your Data Warehouse.
Stop Renting Your Financial Truth.Own Your Data Warehouse.
Stop Renting Your Financial Truth.
Own Your Data Warehouse.
The industry standard is broken. When an agency or SaaS company sells an out-of-the-box reporting tool, your brand never actually owns the data. If you stop paying Triple Whale or Northbeam, you lose your historical dashboards forever.
The industry standard is broken. When an agency or SaaS company sells an out-of-the-box reporting tool, your brand never actually owns the data. If you stop paying Triple Whale or Northbeam, you lose your historical dashboards forever.
At Firon, we don’t rent you a dashboard, we build your brand’s custom Business Intelligence infrastructure from the ground up. By building a unified data warehouse inside your own Google Cloud environment, we create a permanent, scalable asset that your business owns 100%.
The industry standard is broken. When an agency or SaaS company sells an out-of-the-box reporting tool, your brand never actually owns the data. If you stop paying Triple Whale or Northbeam, you lose your historical dashboards forever.
At Firon, we don’t rent you a dashboard, we build your brand’s custom Business Intelligence infrastructure from the ground up. By building a unified data warehouse inside your own Google Cloud environment, we create a permanent, scalable asset that your business owns 100%.
At Firon, we don’t rent you a dashboard, we build your brand’s custom Business Intelligence infrastructure from the ground up. By building a unified data warehouse inside your own Google Cloud environment, we create a permanent, scalable asset that your business owns 100%.
The Strategy
The Strategy
We ensure your data passes the Visibility Protocol:
We ensure your data passes the Visibility Protocol:
Accuracy
Accuracy
Are all traffic sources persisting perfectly from the first click to the final sale?
Are all traffic sources persisting perfectly from the first click to the final sale?
Clarity
Clarity
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Actionability
Actionability
Can your leadership team confidently allocate capital today based on this live data?
Can your leadership team confidently allocate capital today based on this live data?
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
The Execution Protocol (The Four Engines)
ENGINE 1
The Foundation
ENGINE 2
The Sorter
ENGINE 3
The Lens
ENGINE 4
The Optimizer
Technical Attribution Audit
We execute deep code surgery to identify and resolve broken tracking links, normalizing data flows between ad platforms (Meta/Google) and your backend (HubSpot/Shopify).
Technical Standards
Technical Standards
100% Source Persistence
100% Source Persistence
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
First-Party Data Compliance
First-Party Data Compliance
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
The Custom BI Tech Stack for
True Ecommerce Unit Economics
The Custom BI Tech Stack for
True Ecommerce Unit Economics
We bypass rigid, off-the-shelf software to build the 'Gold Standard' e-commerce data spine. We pipe every touchpoint of your business into a single, indisputable source of truth.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Evidence
Learn More
Full-Funnel Attribution & BI Architecture
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution
Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
The Evidence
Learn More
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly
BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline
Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
Full-Funnel Attribution & BI Architecture
Accuracy
Are all traffic sources persisting perfectly from the first click to the final sale?
Clarity
Can you cleanly differentiate between a standard DTC shopper and a high-value B2B/Trade partner in your data?
Actionability
Can your leadership team confidently allocate capital today based on this live data?
The Strategy
We ensure your data passes the Visibility Protocol:
100% Source Persistence
We implement advanced tracking architecture (UTM mapping, hidden form fields, offline conversion tracking) to eliminate the "Direct traffic" blind spot and ensure multi-touch buyer journeys are accurately mapped.
First-Party Data Compliance
We build privacy-safe, server-side tracking structures (CAPI) that bypass pixel degradation, iOS updates, and ad-blockers to preserve total data integrity for the AI era.
Technical Standards
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
The Evidence
Full-Funnel Attribution & BI Architecture
Suffered from a "data black box" where paid and organic efforts could not be linked to downstream revenue. GDPR restrictions and broken attribution caused high-value leads to appear as "Direct" or "Unattributed," making it impossible to optimize for lead quality (MQLs/SALs) versus mere volume.
Defined the Full-Funnel Attribution strategy and BI framework to identify data gaps and establish a single source of truth. Technical Attribution Audit: Normalized data flows between ad platforms and HubSpot to eliminate "Unattributed" data gaps and track multi-touch buyer journeys. BI Infrastructure: Deployed a centralized Looker dashboard to track weekly funnel velocity, connecting ad spend directly to lifecycle stages (Lead > MQL > SAL). CRO Alignment: Simultaneously optimized landing page experiences to ensure the newly measurable high-intent traffic converted at scale.
Weekly BI Analysis
Leads, MQLs, & SALs Tracked in Custom Looker Studio
Attribution Restored
Solved "Direct/Unattributed" Data Blind Spots
Pipeline Clarity
Identified misattributed Google Ads-sourced MQLs and SALs
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Capture
We deploy server-side tracking to capture raw click IDs (fbclid, gclid) as secure first-party data, beating iOS 14+ ad blockers and ensuring your attribution is airtight.
The Extractors
We establish direct API connections to pull raw, unfiltered data from Shopify, Meta, Google Ads, Klaviyo, your 3PL, and your payment gateways (Stripe/PayPal).
The Single Source of Truth
All data is aggregated, cleaned, and deduplicated in an enterprise-grade warehouse that you own. No more double-counted sales or conflicting platform numbers. We use custom SQL to stitch customer identities, allowing you to seamlessly toggle between First-Touch and Last-Touch attribution.
The Visualization Glass
We build distinct, live-updating dashboards tailored to your team: an Executive Profitability matrix, a SKU-level Contribution Margin view, and a Creative Diagnostics engine.
AI-Powered Insights
Powered by Google’s Gemini AI, your executives can simply type questions in plain English (e.g., “What were our top 3 most profitable SKUs yesterday after ad spend and shipping?”) and get instant answers from your live data.
The Custom BI Tech Stack for True Ecommerce Unit Economics
We bypass rigid, off-the-shelf software to build the 'Gold Standard' e-commerce data spine. We pipe every touchpoint of your business into a single, indisputable source of truth.