Every article we produce starts from evidence — a strategy gap, a customer review, a Reddit thread, or a taxonomy hole. Never from a blank page. The worst content plans start with a blank page and a brainstorm. Ours start with evidence, and there are exactly four kinds.
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Strategy-based — from the SEO and GEO strategy for the account. The gaps we already know about.
Review-based — from what customers actually said. Their language, their use cases, their objections.
Reddit-based — from live discussions where buyers are describing the problem in their own words.
Cluster-based — from the pillar map. The topical regions where we have nothing and a competitor has depth.
Every article traces back to one of those four. If a topic cannot be traced to evidence, it does not get written.
An article written from a keyword is written for a machine that no longer works that way. An article written from a real review answers a question a real buyer asked, in the words they asked it in — which is exactly the shape a model wants to lift and attribute.
The four modes are really four kinds of proof that someone wants this answered.
Everything routes into the client's own article tracker, so the plan, the draft and the status live in one place rather than in an email chain.
This is how we decide what to write today, run by our team using our own tooling. The fully automated version is in build. We would rather describe the method accurately than claim a robot writes your content — and if we did claim that, you should probably not hire us.
Your free AI Perception Report includes the first four topics we would write for you.
