Performance That Pays:
Deploying Capital for Profit.
Performance That Pays: Deploying Capital for Profit.
Performance That Pays: Deploying Capital for Profit.
We don’t optimize for ROAS; we optimize for contribution margin. From high-velocity creative testing to frictionless landing pages,
we engineer the entire post-click E-commerce and DTC subscriber journey to drive bottom-line growth.
We don’t optimize for ROAS; we optimize for contribution margin. From high-velocity creative testing to frictionless landing pages, we engineer the entire post-click E-commerce and DTC subscriber journey to drive bottom-line growth.
We don’t optimize for ROAS; we optimize for contribution margin. From high-velocity creative testing to frictionless landing pages, we engineer the entire post-click E-commerce and DTC subscriber journey to drive bottom-line growth.
The Old Way
The Old Way
Buying clicks and hoping for conversions. Generalist agencies throw budget at generic prospecting campaigns, obsess over vanity metrics, and completely ignore post-click landing page friction.
Buying clicks and hoping for conversions. Generalist agencies throw budget at generic prospecting campaigns, obsess over vanity metrics, and completely ignore post-click landing page friction.
The Old Way
Buying clicks and hoping for conversions. Generalist agencies throw budget at generic prospecting campaigns, obsess over vanity metrics, and completely ignore post-click landing page friction.
Firon Way
Firon Way
Ad platforms are now creative testing engines. Success requires aligning aggressive media deployment with highly relevant creative, frictionless CRO, and rigorous E-commerce unit economics.
Ad platforms are now creative testing engines. Success requires aligning aggressive media deployment with highly relevant creative, frictionless CRO, and rigorous E-commerce unit economics.
Firon Way
Ad platforms are now creative testing engines. Success requires aligning aggressive media deployment with highly relevant creative, frictionless CRO, and rigorous E-commerce unit economics.
The Strategy
The Strategy
We ensure your campaigns pass the Profitability Protocol:
We ensure your campaigns pass the Profitability Protocol:
Acquisition
Acquisition
Are we feeding the algorithms the right creative to acquire high-LTV DTC subscribers at target CAC?
Are we feeding the algorithms the right creative to acquire high-LTV DTC subscribers at target CAC?
Conversion
Conversion
Is the post-click experience (CRO/Landing Pages) optimized to capture the demand we generate?
Is the post-click experience (CRO/Landing Pages) optimized to capture the demand we generate?
Retention
Retention
Are we acquiring profitable customers that build long-term equity, rather than one-off discount shoppers?
Are we acquiring profitable customers that build long-term equity, rather than one-off discount shoppers?
The Execution Protocol (The Four Engines)
ENGINE 1
The Hook
ENGINE 2
The Conversion
ENGINE 3
Capital Allocation
ENGINE 4
The Amplifier
Infrastructure First Amplification
We replace generic prospecting by deploying search capital strictly toward clusters where your organic infrastructure is already winning, securing dominant Search Impression Share (>40%) and high Quality Scores.
The Execution Protocol (The Four Engines)
ENGINE 1
The Hook
ENGINE 2
The Conversion
ENGINE 3
Capital Allocation
ENGINE 4
The Amplifier
Infrastructure First Amplification
We replace generic prospecting by deploying search capital strictly toward clusters where your organic infrastructure is already winning, securing dominant Search Impression Share (>40%) and high Quality Scores.
The Execution Protocol (The Four Engines)
ENGINE 1
The Hook
ENGINE 2
The Conversion
ENGINE 3
Capital Allocation
ENGINE 4
The Amplifier
Infrastructure First Amplification
We replace generic prospecting by deploying search capital strictly toward clusters where your organic infrastructure is already winning, securing dominant Search Impression Share (>40%) and high Quality Scores.
Technical Standards
Technical Standards
Live Margin Bidding & Server-Side Signals
Live Margin Bidding & Server-Side Signals
We integrate directly with your backend (Shopify/GA4) utilizing Meta Conversions API (CAPI) and Google Enhanced Conversions. This server-side architecture feeds actual profit margins, offline conversions, and subscriber LTV directly back into the platform algorithms—allowing us to scale campaigns based on real unit economics while completely ignoring in-platform ROAS illusions.
We integrate directly with your backend (Shopify/GA4) utilizing Meta Conversions API (CAPI) and Google Enhanced Conversions. This server-side architecture feeds actual profit margins, offline conversions, and subscriber LTV directly back into the platform algorithms—allowing us to scale campaigns based on real unit economics while completely ignoring in-platform ROAS illusions.
Rapid Iteration Loops
Rapid Iteration Loops
We leverage a continuous creative testing protocol to statistically identify winning ad variants and kill losers before they drain your budget, constantly refreshing the funnel to prevent ad fatigue.
We leverage a continuous creative testing protocol to statistically identify winning ad variants and kill losers before they drain your budget, constantly refreshing the funnel to prevent ad fatigue.
The Evidence
Learn More
Learn More
High-Volume Newsletter Acquisition
Required massive scale in high-quality lead acquisition for a diverse, multi-vertical newsletter portfolio while strictly adhering to an aggressive $1.20 Cost Per Lead (CPL) target.
Deployed friction-free Meta Native Lead Forms to maximize conversion rates. Implemented a rigorous creative testing roadmap leveraging real-time cultural hooks (health, politics, celebrities) to drive relevance and systematically lower acquisition costs.
97K+
Total Leads (Rapid Portfolio-Wide Scaling)
$1.13
Average CPL (Surpassed $1.20 Efficiency Target)
60k
Core Leads (Flagship "Wake Up Call" Growth)
The Evidence
Learn More
Learn More
Required massive scale in high-quality lead acquisition for a diverse, multi-vertical newsletter portfolio while strictly adhering to an aggressive $1.20 Cost Per Lead (CPL) target.
Deployed friction-free Meta Native Lead Forms to maximize conversion rates. Implemented a rigorous creative testing roadmap leveraging real-time cultural hooks (health, politics, celebrities) to drive relevance and systematically lower acquisition costs.
97K+
Total Leads (Rapid Portfolio-Wide Scaling)
$1.13
Average CPL (Surpassed $1.20 Efficiency Target)
60k
Core Leads (Flagship "Wake Up Call" Growth)
High-Volume Newsletter Acquisition
Acquisition
Are we feeding the algorithms the right creative to acquire high-LTV DTC subscribers at target CAC?
Conversion
Is the post-click experience (CRO/Landing Pages) optimized to capture the demand we generate?
Retention
Are we acquiring profitable customers that build long-term equity, rather than one-off discount shoppers?
The Strategy
We ensure your campaigns pass the Profitability Protocol:
Live Margin Bidding & Server-Side Signals
We integrate directly with your backend (Shopify/GA4) utilizing Meta Conversions API (CAPI) and Google Enhanced Conversions. This server-side architecture feeds actual profit margins, offline conversions, and subscriber LTV directly back into the platform algorithms—allowing us to scale campaigns based on real unit economics while completely ignoring in-platform ROAS illusions.
Rapid Iteration Loops
We leverage a continuous creative testing protocol to statistically identify winning ad variants and kill losers before they drain your budget, constantly refreshing the funnel to prevent ad fatigue.
Technical Standards
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Schedule Your Capital Efficiency Audit.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
Our audit is designed to identify where your brand is being bypassed and provide a roadmap to lower your overall Blended CAC by turning rented traffic into an owned authority moat.
The Evidence
AI-Resilient SEO
& Content Strategy
The rise of AI-generated answers (SERP) threatened to erode standard informational traffic; needed to pivot from volume-based acquisition to capturing high-intent, loyal users.
Evolved the SEO architecture into a retention-based model. Shifted content focus to deep-expertise topics (beyond AI capabilities), optimized site taxonomy for complex user journeys, and secured technical signals to ensure brand citation within AI overviews.
650%
Traffic Growth (Scaled 40k to
300k Monthly Users)
152k
Total Keywords (Indexed Market Authority)
1,500+
Top 3 Rankings (High-Intent Keywords)