CHALLENGE

Scaling Digital B2B
Growth Efficiently

Scaling your B2B sales funnel has never been more challenging. High competition, lengthy sales cycles, and optimizing lead quality are just the beginning. Common hurdles include:
Scaling B2b
Accelerating B2b
SOLUTION

Our Approach to
Accelerating B2B Growth

At Firon Marketing, we take a tailored approach with each client because scalable B2B marketing is about quality over quantity, delivering measurable results that can be replicated and scaled.

Why Choose Firon for Your B2B Marketing?

Industry Expertise

Industry Expertise
We understand the intricacies of B2B sales cycles and have successfully navigated them across industries.

Data Driven

Data-Driven Strategies
Our approach is rooted in analytics and continuous improvement, ensuring that every campaign is optimized for ROI.

Proven Success

Proven Success
We’ve helped companies across tech, construction, medical, and more achieve sustainable growth.

Results That Speak for Themselves

Our strategies have consistently driven impactful results. Here are a few examples:

Skillit Logo
B2B
Problem
Skillit, a platform connecting trade workers with employers, sought to increase its B2B business by advertising online. However, early Google Ads campaigns for employers in late 2023 faced a high cost per lead, hindering profitability. To sustain this aspect of the business, Skillit needed to find ways to lower CPL.
Within 6 months of 2024:
80%
decrease in cost per lead
25%
decrease in cost per click
155%
increase in conversion rates
Solution
  • Refined the initial set of keywords by switching from broad match to phrase and exact matches.
  • Continuous elimination of irrelevant search terms over the course of the period resulting in higher quality traffic going to the B2B site.
  • Landing page optimizations were implemented to further increase conversion rates (e.g. worker vs employer sign-up filter, form placement on the page, etc.)
Heedhealth
MEDICAL
B2B
Problem
Heed Health's core business is B2B, targeting companies seeking EMT services for events. While they generated a significant number of leads, the conversion rate from leads to closed deals was unsatisfactory. To enhance profitability, Heed Health needed to increase deeper funnel conversions.
Within 6 months of 2024:
30%
decrease in cost per lead
150%
increase in closed-wons
50%
decrease in cost per closed-won
Solution
  • Google Ads messaging optimization to increase ad relevance and leads.
  • Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.

End-to-End B2B Marketing Solutions

Lead Generation

Lead Generation & Nurturing
From paid media to inbound content strategies, we create systems that consistently generate and nurture high-quality leads.

Seo Content

SEO & Content Marketing
Drive organic growth and position your brand as an industry leader with targeted content and landing page strategies.

Paid Media

Paid Media Management
Get the most out of your advertising budget with optimized campaigns across Google, LinkedIn, and industry-specific platforms.

Marketing

Marketing Automation & CRM Integration
We streamline your workflows and processes to maximize efficiency and ROI.

Sales

Sales Enablement
We align your marketing and sales teams to ensure seamless handoffs and effective follow-ups.

A Proven Process for B2B Success

Discovery & Audit
We begin by understanding your business, audience, and challenges through detailed research and audits.
Strategy Development
We design a custom strategy focused on your business objectives, targeting the right channels and tactics for maximum impact.
Execution & Optimization
Our team deploys campaigns with a focus on testing, learning, and optimizing continuously.
Reporting & Continuous Improvement
We provide transparent reporting and actionable insights, making sure you’re alwaysin the loop.

Join Industry Leaders Who Trust Firon

We've helped companies across diverse B2B industries achieve measurable success. Here are a few of the brands we've partnered with:
Matt Siegel
BRIAN STERN
KIRSTEN JORDAN