Digital 101
Free education from our experts.
YouTube Shorts vs. TikTok: Which Best Suits Your Short-Form Video Content Needs?
Short-form video is no longer the new kid on the block of social media; it’s dominating. With its meteoric ascent to the top, it’s no wonder businesses are clamoring to...
What Should Be In Your Website Menu?
In the name of creating an excellent user experience, you may be tempted to list every one of your site pages in your website menu. Surely, this would make for...
What Are Orphan Pages, And How Do They Impact SEO?
Rapidly expanding your website without having a clear strategy for doing so could lead to multiple stand-alone pages. These are known as orphan pages. While you may have heard of...
Search Engine Optimization: Your Questions Answered
In a competitive digital landscape in which battles are constantly fought over prime SERP spots, a strong SEO strategy is more important than ever. An effective SEO strategy helps bring...
Marketing is Essential to the Healthcare Industry
Healthcare is a field in constant evolution as medical professionals seek to find ever better ways to engage with patients while making their services more accessible and convenient. However, medical...
Why Lawyers Hate Marketing Agencies
When people are looking for a lawyer, they often turn to the web. This is particularly the case when they are seeking an expert in a more specialized area of...
What is PPC and How Could It Work For You?
If you’re considering paid search alongside your other marketing efforts, you’re going to need to know about PPC. Pay-per-click advertising is one of the more established digital marketing methods. It...
Tips for Running Successful PPC Campaigns
If you’re looking to give your business a boost, you should consider launching pay-per-click (PPC) ad campaigns. When you run a PPC ad, you bid for specific keywords in ads...
A Guide To Getting More Sales on Shopify
Shopify is the ideal platform for launching your eCommerce store quickly and effectively. However, with the market more crowded and competitive now than ever before, you can’t quite rely on...