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10 Do’s and Don’t Of Great Website Content

Engaging, informative content is the cornerstone of any business website. When done right, it can drive leads and conversions like crazy to directly impact your bottom line. This is because...
Why Backlinks Are Important for SEO

Why Backlinks Are Important for SEO

With many websites vying for top position on popular search engines, anything you can do to rise through the ranks should be incorporated into your SEO strategy. After all, getting...
Google Releases New Shopping Features

Google Releases New Shopping Features

In its recent annual Search On event, Google announced updates involving new features that change how consumers and brands can interact on the platform. With a clear focus on enhancing...
Micro-Influencer

What Is A Micro-Influencer & Do You Need One?

Aspirational advertising refers to a type of advertising in which brands work with high-profile individuals to associate their products or services with certain concepts that the celebrity represents, such as...
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10 Tips To Boost eCommerce Sales

Getting your eCommerce store up and running is just the first step to launching a successful online business. After that, your number one priority needs to be developing a marketing...
Google’s New Content Update

Google’s New Content Update: What You Should Know

With an ongoing goal to “better connect people to helpful information,” Google has introduced a new SEO update to their Search platform “to ensure people see more original, helpful content...
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Why You Need A Google Business Profile for Local SEO

For businesses offering products and services to those in their local community, Google Business Profile is an invaluable tool for getting your brand seen by the right people. Yet more...
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Retargeting Ads Explained

While getting eyes on your site is of course a vital aspect of marketing, the battle for conversions doesn’t stop there. With a whopping 97% of first-time site visitors leaving...
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YouTube Creators Can Now Sell Products Directly From Their Shopify Store

The traditional shopping journey has evolved enormously over the last few years as eCommerce continues to surge in popularity. Now consumers are faced with a staggering array of purchasing options...
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