Our team implemented successful strategies for CareCard across SEO, search ads, app ads, and partnerships. We tailored SEO efforts and technical enhancements to drive significant growth in organic traffic and leads. Our paid search and app ads were optimized for efficiency.
SEO
Increased organic traffic by 150% within the first six months
Over 132% rise in organic leads and conversions
- Developed a customized SEO strategy focusing on keyword optimization, content enhancement, and backlink building.
- Implemented technical SEO enhancements to improve website performance and user experience.
- Provided ongoing monitoring and optimization to ensure sustained growth in online visibility.
Search Ads
Blended CPL hit target KPI
CPC decreased below industry benchmarks
- Conducted a thorough analysis of the client’s paid search efforts to identify areas of inefficiency and high CPL.
- Implemented automated bidding strategies aligned with target CPA to leverage Google’s machine learning capabilities effectively.
- Introduced dayparting to adjust bids during peak conversion hours, maximizing advertising response and improving ROI.
App Ads
Decreased App Install CPA by over 40%
Increased Conversion Rate by over 47%
- Incorporated new targeting to reach our highest-quality audience on Meta.
- Utilized influencer creatives and video to build social proof and improve the authority of our direct-response app campaigns.
- Tested various ad creatives and audiences to increase relevance, engagement, CTR, and conversion rates.
Partnerships
Grew first-time mobile app downloads by 55%
- Secured strategic multi-month partnerships with influencers to cultivate trust with their highly engaged audiences
- Executed a cross-promotion strategy across Instagram and TikTok to effectively engage with segmented audiences.
- Encouraged raw storytelling to build trust and organically weave in CTAs driving mobile app downloads
Our strategies for Fantasy Guru yielded outstanding results in paid search, social media, and SEO. Through effective targeting and content optimization, we drove substantial growth in revenue, engagement, and domain authority, ensuring sustained performance across all channels.
paid search
Profitable CAC at $30
- Implemented Performance-Max campaigns.
- Regularly refreshed keywords and ad messages to keep campaigns engaging.
- Used detailed, product-aligned creatives to boost conversion likelihood.
paid social
Increased Purchases by 360%
645% Boost in Revenue
- Focused on strategic shifts in audience targeting and retargeting efforts.
- Revamped ad content to enhance marketing performance.
- Exceeded target ROAS
SEO
Increased referring backlink domains from 600 to over 3,000
10% annual traffic growth
- Added a backlink program to increase domain authority.
- Added schemas to content to get SERP features.
- Optimized content and wrote evergreen content.
Our paid social and search strategies for RFR delivered strong results, including an increase in leads and reduced costs. Strategic testing and keyword optimization were key to enhancing campaign performance and efficiency.
paid search
63% cheaper cost per lead than Meta
3.3k leads produced within less than a month
- Proper keyword research and match type use to get highly relevant searches.
- Highly rated ads done by maximizing all possible ad assets and implementing relevant messaging.
Paid Social
1.7k increase in leads – with 11% decrease in spend
95.4k increase in impressions – with 11% decrease in spend
- Creative & messaging testing on Meta to optimize performance and drive more volume
- Tested new images and ad copy to determine best-performing combinations for a lower CPL
Our paid social strategies for Hannon Ortho resulted in significant improvements in lead generation and ROAS. Continuous testing and optimization of creative and messaging ensured strong performance and cost efficiency.
paid social
5.5k increase in link clicks
56% decrease in cost per lead
11x ROAS
- Leveraged the power of native Facebook lead forms.
- Continuous creative, messaging and form format testing to achieve desired results.
Our email campaigns for the Kirsten Jordan Team consistently achieved high engagement through compelling subject lines, video integration, and strategic platform distribution, enhancing overall campaign impact.
email
7 Active Funnels, 5+ Workflows, 15+ Monthly Manual Broadcasts
Open Rate over 50% across campaigns
Click Rate of 3.05% across campaigns
- Utilized engaging and relevant topics in subject lines to significantly boost open rates.
- Integration of video content enhanced viewer interaction and engagement.
- Strategic distribution of dual-platform use optimized reach and impact.
Our team implemented successful strategies for Specialty Infusion, focusing on SEO, local engagement, and paid ads. We optimized local SEO efforts, enhanced content targeting specific user personas, and strengthened the website’s authority through strategic outreach. On the paid side, we transformed lead generation through optimized audience targeting and efficient ad spend management, resulting in a highly effective campaign.
paid social
96%+ Reduction in cost per lead (CPL)
- We ditched the traditional approach and championed the power of Facebook Lead Generation Forms.
- We meticulously crafted target audiences based on demographics, interests, and behaviors to ensure our ads reached the most qualified leads.
- We closely monitored campaign performance, making real-time adjustments to optimize budget allocation and maximize lead generation.
SEO
260%+ increase in local engagement in 1 one year
500+ keywords in top 10 rankings in one year (from 15)
- Comprehensive SEO compliance of all website pages, with a focus on enhancing local SEO on location-specific pages.
- Thorough optimization and regular monitoring of Google Business Profile listings for each location.
- Bi-monthly creation of articles optimized for SEO, designed to resonate with specific user personas.
- Persistent efforts in backlink outreach to strengthen the website’s domain authority.
Interplay needed a redesign to better reflect its role as a comprehensive startup ecosystem supporting founders. The refreshed design emphasizes clarity, structure, and professionalism, highlighting key areas like venture capital, incubation, and foundry services; reorganizing to prioritize the call-to-action for the incubator program.
Web Design & Development
Create a user-friendly, visually engaging platform that communicates Interplay’s commitment to empowering startups with a network of resources and guidance.
- Enhanced user engagement and navigation
- Clear presentation of Interplay’s venture, incubation, and foundry services
- Prioritization of the call-to-action for the incubator
- Strengthened brand identity as a leading startup ecosystem
- Improved showcase of portfolio companies and success stories
Small Packages needed a website overhaul to effectively present its unique curated gift boxes for various occasions. The goal was to make the shopping experience seamless and engaging while showcasing the brand’s commitment to thoughtful gifting that saves time and brings joy.
Web Design & Development
Creating a website that conveys warmth and simplicity while allowing customers to easily browse and customize gift options.
- Simplified user experience and navigation
- Increased customer engagement and conversions
- Enhanced brand identity and emotional appeal
- Improved visibility for customizable gift options
Tom's Juice needed a website overhaul to effectively showcase its premium cold-pressed juices and environmentally conscious practices. The goal was to create an inviting, user-friendly online experience that reflects Tom’s commitment to wellness, sustainability, and the highest standards of quality.
Web Design & Development
Designing a website that reflects Tom’s Juice’s commitment to health, quality, and sustainability, making it easy for customers to order their favorite juices.
- Intuitive, easy-to-use navigation
- Engaging, inviting design
- Emphasis on freshness and quality
- Highlighted eco-friendly practices (bottle reuse)
We delivered impressive growth for Baloo through targeted paid search, social media, and email campaigns. Our awareness-focused strategies significantly boosted impressions and clicks, while our strategic email designs maintained strong engagement and brand consistency.
paid search
3.2 million increase in impressions
- Switched from purchase-optimized campaigns to awareness ones on Meta resulting in a huge impression increase and more foot traffic to physical stores on targeted key locations.
- Focused efforts on the Brand campaign for Google Ads to further support the goal of awareness while keeping purchase ads alive.
paid social
7x surge in ad engagement
- Utilized what’s working well on their organic posts and used them as the content to boost, resulting in a massive increase in link clicks on Meta.
- Location targeting was narrowed down to the areas where the product is readily available.
email
Open Rate of 56%
Click-through Rate of 2%
- Crafted on-brand, visually appealing email designs consistent with DrinkBaloo’s brand identity, including their specific colors, fonts, and imagery.
- Created clear and engaging subject lines for the emails, incorporating emojis for added interest.
- Excluded unengaged contacts from the mailing list to maintain a high-quality subscriber list.
We achieved notable improvements for Profile Plan in SEO, paid search, and email marketing. Our strategic content updates and refined ad creatives enhanced traffic, lead quality, and engagement, driving growth across their locations.
paid search
CAC reduced by 43%
Increased scheduled appointments by 38%
Increased closed deals by 36%
- Refined keywords and optimized ad creatives led to a significant improvement in lead quality.
- Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC).
seo
5% traffic growth within 6 months
Increased engagement across 95% of the 60+ locations
- Updated existing content and introduced new content to enhance SEO value.
- Established a backlink program to increase domain authority.
- Formulated a local SEO strategy aimed at attracting more traffic with a higher conversion rate.
Our collaboration with Maison Flaneur led to reduced acquisition costs and improved ROAS. Our strategic approach ensured effective product testing and optimized ad delivery, contributing to successful campaign outcomes.
Paid Search
Decreased Acquisition Costs by 40% within 120 Days of Launching Campaigns
- Implemented Performance-Max & Google Shopping to Test New Products and Improve ROAS
- Refined Products in GMC to Maximize Ad Delivery to Only the Best Products
Our paid search campaigns for Heed Health enhanced ad relevance and lead quality through optimized messaging and keyword refinement. These efforts contributed to improved cost efficiency and increased conversions.
Paid Search
30% decrease in cost per lead
150% increase in closed-wons
50.5% decrease in cost per closed-won
- Google Ads messaging optimization to increase ad relevance and leads.
- Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.
Our paid social strategies for Blakeney drove a significant increase in leads while reducing costs. The success was achieved through precise audience targeting and the effective use of Meta lead form ads
paid social
Increased leads by 475%
Decreased cost per lead by 29%
- Hypertargeted audience settings paired with highly relevant creative messaging.
- Took advantage of the power of Meta lead form ads.
Our team implemented tailored strategies for QuickRX, driving substantial growth in local engagement and online visibility. We optimized website pages and local SEO while consistently producing content designed to resonate with target personas. Our strategic outreach efforts strengthened the site’s authority. On the paid advertising front, we utilized Responsive Search Ads and continuously refined our keyword and ad copy strategies to maximize conversions and engagement.
Paid Search
90%+ increase in conversions
- Recognizing the evolving ad landscape, we pioneered the use of Responsive Search Ads (RSAs) upon their launch – an ad that adjusts ad copies to maximize space and relevance.
- We continuously refined our keyword strategy, ensuring we targeted users actively searching for solutions we offer.
- We rigorously tested different ad copy variations to identify the most compelling messages that resonated best with our target audience.
SEO
205%+ increase in local engagement in one year
150+ keywords in top 10 rankings in two years (from 40)
- Optimization of all website pages for SEO compliance, incorporating local SEO best practices on the location pages.
- Optimization and ongoing monitoring of Google Business Profile listings for each location.
- Consistent creation of two monthly articles tailored to both SEO strategies and user personas.
- Continuous backlink outreach to bolster website domain authority.
BizDefender needed a website refresh to showcase its specialized identity theft and fraud prevention services for small businesses. The goal was to communicate complex cybersecurity solutions in a clear, approachable way that resonates with small business owners.
Web Design & Development
Design a website that educates users on cyber risks without overwhelming them.
- Improved user engagement and accessibility
- Clear, user-friendly interface to explain cybersecurity services
- Highlight dark web monitoring, business filings surveillance, and phishing prevention.
- Enhanced brand credibility and trustworthiness for small business owners
- Increased visibility for proactive threat detection features
Karen Pearse Home needed a website redesign to showcase its high-end marble surfaces and luxury home decor offerings. The goal was to create an elegant, user-friendly platform that captures the brand’s expertise in sourcing and curating unique materials for interior designers and homeowners alike.
Web Design & Development
Design a website that reflects Karen Pearse Home’s sophistication and quality while making it easy for users to explore the extensive catalog.
- Elevated brand identity and luxury appeal
- Streamlined product browsing and discovery
- Enhanced user engagement and site retention
- Improved conversion rates through a refined interface