Case Studies

Tailored Strategies Across Industries: Proven Growth, Trusted Partnership

Below are a few examples from our clients in High Growth Startup, Medical, Tech and Luxury Goods.

Carecard
  • tech
carecard.com
Our team implemented successful strategies for CareCard across SEO, search ads, app ads, and partnerships. We tailored SEO efforts and technical enhancements to drive significant growth in organic traffic and leads. Our paid search and app ads were optimized for efficiency.
  • seo
  • search ads
  • app ads
  • partnerships
SEO

Increased organic traffic by 150% within the first six months
Over 132% rise in organic leads and conversions

  • Developed a customized SEO strategy focusing on keyword optimization, content enhancement, and backlink building.
  • Implemented technical SEO enhancements to improve website performance and user experience.
  • Provided ongoing monitoring and optimization to ensure sustained growth in online visibility.
Search Ads

Blended CPL hit target KPI
CPC decreased below industry benchmarks

  • Conducted a thorough analysis of the client’s paid search efforts to identify areas of inefficiency and high CPL.
  • Implemented automated bidding strategies aligned with target CPA to leverage Google’s machine learning capabilities effectively.
  • Introduced dayparting to adjust bids during peak conversion hours, maximizing advertising response and improving ROI.
App Ads

Decreased App Install CPA by over 40%
Increased Conversion Rate by over 47%

  • Incorporated new targeting to reach our highest-quality audience on Meta.
  • Utilized influencer creatives and video to build social proof and improve the authority of our direct-response app campaigns.
  • Tested various ad creatives and audiences to increase relevance, engagement, CTR, and conversion rates.
Partnerships

Grew first-time mobile app downloads by 55%

  • Secured strategic multi-month partnerships with influencers to cultivate trust with their highly engaged audiences
  • Executed a cross-promotion strategy across Instagram and TikTok to effectively engage with segmented audiences.
  • Encouraged raw storytelling to build trust and organically weave in CTAs driving mobile app downloads
Fantasy Guru
  • startup
fantasyguru.com
Our strategies for Fantasy Guru yielded outstanding results in paid search, social media, and SEO. Through effective targeting and content optimization, we drove substantial growth in revenue, engagement, and domain authority, ensuring sustained performance across all channels.
  • paid search
  • paid social
  • seo
paid search

Profitable CAC at $30

  • Implemented Performance-Max campaigns.
  • Regularly refreshed keywords and ad messages to keep campaigns engaging.
  • Used detailed, product-aligned creatives to boost conversion likelihood.
paid social

Increased Purchases by 360%

645% Boost in Revenue

  • Focused on strategic shifts in audience targeting and retargeting efforts.
  • Revamped ad content to enhance marketing performance.
  • Exceeded target ROAS
SEO

Increased referring backlink domains from 600 to over 3,000

10% annual traffic growth

  • Added a backlink program to increase domain authority.
  • Added schemas to content to get SERP features.
  • Optimized content and wrote evergreen content.
Rfr
  • medical
researchforrelief.com
Our paid social and search strategies for RFR delivered strong results, including an increase in leads and reduced costs. Strategic testing and keyword optimization were key to enhancing campaign performance and efficiency.
  • Paid Search
  • Paid Social
Paid Social

1.7k increase in leads – with 11% decrease in spend

95.4k increase in impressions – with 11% decrease in spend

  • Creative & messaging testing on Meta to optimize performance and drive more volume
  • Tested new images and ad copy to determine best-performing combinations for a lower CPL
paid search

63% cheaper cost per lead than Meta

3.3k leads produced within less than a month

  • Proper keyword research and match type use to get highly relevant searches.
  • Highly rated ads done by maximizing all possible ad assets and implementing relevant messaging.
Hannon
  • medical
hannonorthodontics.com
Our paid social strategies for Hannon Ortho resulted in significant improvements in lead generation and ROAS. Continuous testing and optimization of creative and messaging ensured strong performance and cost efficiency.
  • paid social
paid social

5.5k increase in link clicks

56% decrease in cost per lead

11x ROAS

  • Leveraged the power of native Facebook lead forms.
  • Continuous creative, messaging and form format testing to achieve desired results.
Kj
  • luxury
kirstenjordanteam.com
Our email campaigns for the Kirsten Jordan Team consistently achieved high engagement through compelling subject lines, video integration, and strategic platform distribution, enhancing overall campaign impact.
  • email
email

Open Rate over 50% across campaigns

Click Rate of 3.05% across campaigns

  • Utilized engaging and relevant topics in subject lines to significantly boost open rates.
  • Integration of video content enhanced viewer interaction and engagement.
  • Strategic distribution of dual-platform use optimized reach and impact.
Baloo
  • Health & Wellness
drinkbaloo.com
We delivered impressive growth for Baloo through targeted paid search, social media, and email campaigns. Our awareness-focused strategies significantly boosted impressions and clicks, while our strategic email designs maintained strong engagement and brand consistency.
  • paid search
  • paid social
  • email
paid search

3.2 million increase in impressions

  • Switched from purchase-optimized campaigns to awareness ones on Meta resulting in a huge impression increase and more foot traffic to physical stores on targeted key locations.
  • Focused efforts on the Brand campaign for Google Ads to further support the goal of awareness while keeping purchase ads alive.
paid social

693% increase in ad clicks

  • Utilized what’s working well on their organic posts and used them as the content to boost, resulting in a massive increase in link clicks on Meta.
  • Location targeting was narrowed down to the areas where the product is readily available.
email

Open Rate of 56%

Click-through Rate of 2%

  • Crafted on-brand, visually appealing email designs consistent with DrinkBaloo’s brand identity, including their specific colors, fonts, and imagery.
  • Created clear and engaging subject lines for the emails, incorporating emojis for added interest.
  • Excluded unengaged contacts from the mailing list to maintain a high-quality subscriber list.
Profileplan
  • health & wellness
profileplan.com
We achieved notable improvements for Profile Plan in SEO, paid search, and email marketing. Our strategic content updates and refined ad creatives enhanced traffic, lead quality, and engagement, driving growth across their locations.
  • paid search
  • paid social
  • email
paid search

CAC reduced by 43%

Increased scheduled appointments by 38%

Increased closed deals by 36%

  • Refined keywords and optimized ad creatives led to a significant improvement in lead quality.
  • Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC).
seo

5% traffic growth within 6 months

Increased engagement across 95% of the 60+ locations

  • Updated existing content and introduced new content to enhance SEO value.
  • Established a backlink program to increase domain authority.
  • Formulated a local SEO strategy aimed at attracting more traffic with a higher conversion rate.
Maison Flaneur
  • luxury
maisonflaneur.com
Our collaboration with Maison Flaneur led to reduced acquisition costs and improved ROAS. Our strategic approach ensured effective product testing and optimized ad delivery, contributing to successful campaign outcomes.
  • paid search
Paid Search

Decreased Acquisition Costs by 40% within 120 Days of Launching Campaigns

  • Implemented Performance-Max & Google Shopping to Test New Products and Improve ROAS
  • Refined Products in GMC to Maximize Ad Delivery to Only the Best Products
Heed
  • medical
heedhealthcare.com
Our paid search campaigns for Heed Health enhanced ad relevance and lead quality through optimized messaging and keyword refinement. These efforts contributed to improved cost efficiency and increased conversions.
  • paid search
Paid Search

30% decrease in cost per lead

150% increase in closed-wons

50.5% decrease in cost per closed-won

  • Google Ads messaging optimization to increase ad relevance and leads.
  • Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.
Blakeney
  • health & wellness
blakeneyclub.com
Our paid social strategies for Blakeney drove a significant increase in leads while reducing costs. The success was achieved through precise audience targeting and the effective use of Meta lead form ads.
  • paid social
paid social

Increased leads by 475%

Decreased cost per lead by 29%

  • Hypertargeted audience settings paired with highly relevant creative messaging.
  • Took advantage of the power of Meta lead form ads.
Rfr
  • medical
researchforrelief.com
Our paid social and search strategies for RFR delivered strong results, including an increase in leads and reduced costs. Strategic testing and keyword optimization were key to enhancing campaign performance and efficiency.
  • Paid Search
  • Paid Social
Paid Social

1.7k increase in leads – with 11% decrease in spend

95.4k increase in impressions – with 11% decrease in spend

  • Creative & messaging testing on Meta to optimize performance and drive more volume
  • Tested new images and ad copy to determine best-performing combinations for a lower CPL
paid search

63% cheaper cost per lead than Meta

3.3k leads produced within less than a month

  • Proper keyword research and match type use to get highly relevant searches.
  • Highly rated ads done by maximizing all possible ad assets and implementing relevant messaging.
Hannon
  • medical
hannonorthodontics.com
Our paid social strategies for Hannon Ortho resulted in significant improvements in lead generation and ROAS. Continuous testing and optimization of creative and messaging ensured strong performance and cost efficiency.
  • paid social
paid social

5.5k increase in link clicks

56% decrease in cost per lead

11x ROAS

  • Leveraged the power of native Facebook lead forms.
  • Continuous creative, messaging and form format testing to achieve desired results.
Heed
  • medical
heedhealthcare.com
Our paid search campaigns for Heed Health enhanced ad relevance and lead quality through optimized messaging and keyword refinement. These efforts contributed to improved cost efficiency and increased conversions.
  • paid search
Paid Search

30% decrease in cost per lead

150% increase in closed-wons

50.5% decrease in cost per closed-won

  • Google Ads messaging optimization to increase ad relevance and leads.
  • Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.
Baloo
  • Health & Wellness
drinkbaloo.com
We delivered impressive growth for Baloo through targeted paid search, social media, and email campaigns. Our awareness-focused strategies significantly boosted impressions and clicks, while our strategic email designs maintained strong engagement and brand consistency.
  • paid search
  • paid social
  • email
paid search

3.2 million increase in impressions

  • Switched from purchase-optimized campaigns to awareness ones on Meta resulting in a huge impression increase and more foot traffic to physical stores on targeted key locations.
  • Focused efforts on the Brand campaign for Google Ads to further support the goal of awareness while keeping purchase ads alive.
paid social

693% increase in ad clicks

  • Utilized what’s working well on their organic posts and used them as the content to boost, resulting in a massive increase in link clicks on Meta.
  • Location targeting was narrowed down to the areas where the product is readily available.
email

Open Rate of 56%

Click-through Rate of 2%

  • Crafted on-brand, visually appealing email designs consistent with DrinkBaloo’s brand identity, including their specific colors, fonts, and imagery.
  • Created clear and engaging subject lines for the emails, incorporating emojis for added interest.
  • Excluded unengaged contacts from the mailing list to maintain a high-quality subscriber list.
Blakeney
  • health & wellness
blakeneyclub.com
Our paid social strategies for Blakeney drove a significant increase in leads while reducing costs. The success was achieved through precise audience targeting and the effective use of Meta lead form ads.
  • paid social
paid social

Increased leads by 475%

Decreased cost per lead by 29%

  • Hypertargeted audience settings paired with highly relevant creative messaging.
  • Took advantage of the power of Meta lead form ads.
Profileplan
  • health & wellness
profileplan.com
We achieved notable improvements for Profile Plan in SEO, paid search, and email marketing. Our strategic content updates and refined ad creatives enhanced traffic, lead quality, and engagement, driving growth across their locations.
  • paid search
  • paid social
  • email
paid search

CAC reduced by 43%

Increased scheduled appointments by 38%

Increased closed deals by 36%

  • Refined keywords and optimized ad creatives led to a significant improvement in lead quality.
  • Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC).
seo

5% traffic growth within 6 months

Increased engagement across 95% of the 60+ locations

  • Updated existing content and introduced new content to enhance SEO value.
  • Established a backlink program to increase domain authority.
  • Formulated a local SEO strategy aimed at attracting more traffic with a higher conversion rate.
Carecard
  • tech
carecard.com
Our team implemented successful strategies for CareCard across SEO, search ads, app ads, and partnerships. We tailored SEO efforts and technical enhancements to drive significant growth in organic traffic and leads. Our paid search and app ads were optimized for efficiency.
  • seo
  • search ads
  • app ads
  • partnerships
SEO

Increased organic traffic by 150% within the first six months
Over 132% rise in organic leads and conversions

  • Developed a customized SEO strategy focusing on keyword optimization, content enhancement, and backlink building.
  • Implemented technical SEO enhancements to improve website performance and user experience.
  • Provided ongoing monitoring and optimization to ensure sustained growth in online visibility.
Search Ads

Blended CPL hit target KPI
CPC decreased below industry benchmarks

  • Conducted a thorough analysis of the client’s paid search efforts to identify areas of inefficiency and high CPL.
  • Implemented automated bidding strategies aligned with target CPA to leverage Google’s machine learning capabilities effectively.
  • Introduced dayparting to adjust bids during peak conversion hours, maximizing advertising response and improving ROI.
App Ads

Decreased App Install CPA by over 40%
Increased Conversion Rate by over 47%

  • Incorporated new targeting to reach our highest-quality audience on Meta.
  • Utilized influencer creatives and video to build social proof and improve the authority of our direct-response app campaigns.
  • Tested various ad creatives and audiences to increase relevance, engagement, CTR, and conversion rates.
Partnerships

Grew first-time mobile app downloads by 55%

  • Secured strategic multi-month partnerships with influencers to cultivate trust with their highly engaged audiences
  • Executed a cross-promotion strategy across Instagram and TikTok to effectively engage with segmented audiences.
  • Encouraged raw storytelling to build trust and organically weave in CTAs driving mobile app downloads
Maison Flaneur
  • luxury
maisonflaneur.com
Our collaboration with Maison Flaneur led to reduced acquisition costs and improved ROAS. Our strategic approach ensured effective product testing and optimized ad delivery, contributing to successful campaign outcomes.
  • paid search
Paid Search

Decreased Acquisition Costs by 40% within 120 Days of Launching Campaigns

  • Implemented Performance-Max & Google Shopping to Test New Products and Improve ROAS
  • Refined Products in GMC to Maximize Ad Delivery to Only the Best Products
Kj
  • luxury
kirstenjordanteam.com
Our email campaigns for the Kirsten Jordan Team consistently achieved high engagement through compelling subject lines, video integration, and strategic platform distribution, enhancing overall campaign impact.
  • email
email

Open Rate over 50% across campaigns

Click Rate of 3.05% across campaigns

  • Utilized engaging and relevant topics in subject lines to significantly boost open rates.
  • Integration of video content enhanced viewer interaction and engagement.
  • Strategic distribution of dual-platform use optimized reach and impact.
Fantasy Guru
  • startup
fantasyguru.com
Our strategies for Fantasy Guru yielded outstanding results in paid search, social media, and SEO. Through effective targeting and content optimization, we drove substantial growth in revenue, engagement, and domain authority, ensuring sustained performance across all channels.
  • paid search
  • paid social
  • seo
paid search

Profitable CAC at $30

  • Implemented Performance-Max campaigns.
  • Regularly refreshed keywords and ad messages to keep campaigns engaging.
  • Used detailed, product-aligned creatives to boost conversion likelihood.
paid social

Increased Purchases by 360%

645% Boost in Revenue

  • Focused on strategic shifts in audience targeting and retargeting efforts.
  • Revamped ad content to enhance marketing performance.
  • Exceeded target ROAS
SEO

Increased referring backlink domains from 600 to over 3,000

10% annual traffic growth

  • Added a backlink program to increase domain authority.
  • Added schemas to content to get SERP features.
  • Optimized content and wrote evergreen content.
Customized Strategies

Customized Strategies

Tailored solutions designed to meet your specific goals and challenges.

Growth Focus

Long-Term Growth Focus

Your partner for sustainable, long-term growth.

Seamless Communication

Seamless Communication

Real-time updates and weekly reports for full transparency and alignment.

Our Partners

We collaborate with brands and teams of all sizes to achieve remarkable results.
Dionas Sotiriou , Founder, CEO
AALY HIRANY , CMO
Matt Siegel , Head of Marketing
rob brink , ceo
Kirsten Jordan , CEO
Lindsay Godard , CEO
Jordann Merkert , Director, Communications & Patient Advocacy
Brian Stern , CEO

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