services

Engineer Scalable Growth: Marketing Strategies Executed

We fuse performance & content expertise with agile implementation. Build a rock-solid foundation for sustainable growth, tailored to your pace.

Advertising

Reach the right audience and maximize conversions.
  • Search
  • Social
  • Native
  • Display

App

Decreased App Install CPA by over 40%

Increased Conversion Rate by over 47%

  • Incorporated new targeting to reach our highest-quality audience on Meta.
  • Utilized influencer creatives and video to build social proof and improve the authority of our direct-response app campaigns.
  • Tested various ad creatives and audiences to increase relevance, engagement, CTR, and conversion rates.

Paid Search

Blended CPL hit target KPI

CPC decreased below industry benchmarks

  • Conducted a thorough analysis of the client’s paid search efforts to identify areas of inefficiency and high CPL.
  • Implemented automated bidding strategies aligned with target CPA to leverage Google’s machine learning capabilities effectively.
  • Introduced dayparting to adjust bids during peak conversion hours, maximizing advertising response and improving ROI.

Paid Search

3.2 million increase in impressions

  • Switched from purchase-optimized campaigns to awareness ones on Meta resulting in a huge impression increase and more foot traffic to physical stores on targeted key locations.
  • Focused efforts on the Brand campaign for Google Ads to further support the goal of awareness while keeping purchase ads alive.

Paid Social

693% increase in ad clicks

  • Utilized what’s working well on their organic posts and used them as the content to boost, resulting in a massive increase in link clicks on Meta.
  • Location targeting was narrowed down to the areas where the product is readily available.

Paid Search

Profitable CAC at $30

  • Implemented Performance-Max campaigns.
  • Regularly refreshed keywords and ad messages to keep campaigns engaging.
  • Used detailed, product-aligned creatives to boost conversion likelihood.

Paid Social

Increased Purchases by 360%

645% Boost in Revenue

  • Focused on strategic shifts in audience targeting and retargeting efforts.
  • Revamped ad content to enhance marketing performance.
  • Exceeded target ROAS

Paid Search

Decreased Acquisition Costs by 40% within 120 Days of Launching Campaigns

  • Implemented Performance-Max & Google Shopping to Test New Products and Improve ROAS
  • Refined Products in GMC to Maximize Ad Delivery to Only the Best Products

Paid Search

CAC reduced by 43%

Increased scheduled appointments by 38%

Increased closed deals by 36%

  • Refined keywords and optimized ad creatives led to a significant improvement in lead quality.
  • Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC).

Paid Social

5.5k increase in link clicks

56% decrease in cost per lead

11x ROAS

  • Leveraged the power of native Facebook lead forms.
  • Continuous creative, messaging and form format testing to achieve desired results.

Paid Search

30% decrease in cost per lead

150% increase in closed-wons

50.5% decrease in cost per closed-won

  • Google Ads messaging optimization to increase ad relevance and leads.
  • Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.

Paid Social

1.7k increase in leads – with 11% decrease in spend

95.4k increase in impressions – with 11% decrease in spend

  • Creative & messaging testing on Meta to optimize performance and drive more volume
  • Tested new images and ad copy to determine best-performing combinations for a lower CPL

Paid Search

63% cheaper cost per lead than Meta

3.3k leads produced within less than a month

  • Proper keyword research and match type use to get highly relevant searches.
  • Highly rated ads done by maximizing all possible ad assets and implementing relevant messaging.
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SEO

Unlock organic traffic potential with our high-intent strategy and backlink relationships.
  • On-page
  • Local
  • Link Building
  • Technical

SEO

Increased organic traffic by 150% within the first six months

Over 132% rise in organic leads and conversions

  • Developed a customized SEO strategy focusing on keyword optimization, content enhancement, and backlink building.
  • Implemented technical SEO enhancements to improve website performance and user experience.
  • Provided ongoing monitoring and optimization to ensure sustained growth in online visibility.

SEO

Increased referring backlink domains from 600 to over 3,000

10% annual traffic growth

  • Added a backlink program to increase domain authority.
  • Added schemas to content to get SERP features.
  • Optimized content and wrote evergreen content.

SEO

5% traffic growth within 6 months

Increased engagement across 95% of the 60+ locations

  • Updated existing content and introduced new content to enhance SEO value.
  • Established a backlink program to increase domain authority.
  • Formulated a local SEO strategy aimed at attracting more traffic with a higher conversion rate.

SEO

Increased organic traffic by 150% within the first six months

Over 132% rise in organic leads and conversions

  • Developed a customized SEO strategy focusing on keyword optimization, content enhancement, and backlink building.
  • Implemented technical SEO enhancements to improve website performance and user experience.
  • Provided ongoing monitoring and optimization to ensure sustained growth in online visibility.

SEO

Increased referring backlink domains from 600 to over 3,000

10% annual traffic growth

  • Added a backlink program to increase domain authority.
  • Added schemas to content to get SERP features.
  • Optimized content and wrote evergreen content.

SEO

5% traffic growth within 6 months

Increased engagement across 95% of the 60+ locations

  • Updated existing content and introduced new content to enhance SEO value.
  • Established a backlink program to increase domain authority.
  • Formulated a local SEO strategy aimed at attracting more traffic with a higher conversion rate.

Content, Design & Development

Fuel growth with strategic content, design, and development: We manage projects, build partnerships, and craft compelling articles, graphics, videos, websites and landing pages utilizing AI and experts in the field.
  • Website Design & Development
  • Copywriting & Blogs
  • Graphics & Video
  • Partnerships & UGC
  • Email & Posts

Partnerships

Grew first-time mobile app downloads by 55%

  • Secured strategic multi-month partnerships with influencers to cultivate trust with their highly engaged audiences
  • Executed a cross-promotion strategy across Instagram and TikTok to effectively engage with segmented audiences.
  • Encouraged raw storytelling to build trust and organically weave in CTAs driving mobile app downloads

Email

Open Rate over 50% average across campaigns

Average Click Rate of 3.05% across campaigns

  • Utilized engaging and relevant topics in subject lines to significantly boost open rates.
  • Integration of video content enhanced viewer interaction and engagement.
  • Strategic distribution of dual-platform use optimized reach and impact.

Email

Open Rate of 56%

Click-through Rate of 2%

  • Crafted on-brand, visually appealing email designs consistent with DrinkBaloo’s brand identity, including their specific colors, fonts, and imagery.
  • Created clear and engaging subject lines for the emails, incorporating emojis for added interest.
  • Excluded unengaged contacts from the mailing list to maintain a high-quality subscriber list.

Email

Boosted Open Rates by 5%

  • Refined email campaigns through targeted contact lists.
  • Created enhanced email templates for better conversion.
  • A/B testing of subject lines to improve engagement.

Content

Open Rate over 50% average across campaigns

Average Click Rate of 3.05% across campaigns

  • Utilized engaging and relevant topics in subject lines to significantly boost open rates.
  • Integration of video content enhanced viewer interaction and engagement.
  • Strategic distribution of dual-platform use optimized reach and impact.
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