Digital 101

Free education from our experts.

YouTube vs TikTok

YouTube Vs TikTok For Your Business’s Content Marketing

Video, as a medium for business content marketing has exploded onto the scene. It is hard to imagine a world now without the likes of video sharing platforms such as YouTube, TikTok and Instagram. Video creators and influencers have amassed impressive followings to grow their personal brands or businesses through the generation of video content. […]
Email Blasts

How Often Should You Send Out An Email Blast?

We talk a lot about on our blog posts about the importance of strong content and carefully crafting the messages you send to your audience. And creating strong, savvy and attention-getting email subject lines and equally effective content in the body of the email is absolutely vital to the success of your email marketing campaigns. […]
PPC Budget

Maximizing Your Results With A Lower PPC Budget

With enough funds on hand, pay per click (PPC) campaigns can be an excellent way to accelerate the performance and growth of your company, helping to generate increased traffic, amp up conversions and ultimately, significantly add to your bottom line.  You may think that this is only the case if you have enough free capital […]
Social Media

How Frequently Should You Post On Social Media?

Everyone wants to know as if there’s some secret formula of how often you should post on social media to elevate your performance on each platform and yield the best possible results.  (Spoiler alert: There isn’t!) The truth is the answer depends on many factors. While research does suggest a certain number of times per […]
What Does a Marketing Agency Do

What Does A Marketing Agency Do?

Hiring a marketing agency may be just the catalyst your company needs to get on the fast track for accelerated growth and enhanced performance. But you may be wondering, what exactly does a marketing agency do?  In a previous article, we discussed the benefits of using a marketing agency, exemplifying how a marketing agency can […]
5 Top Tips to Cultivate a Stronger Customer Experience

5 Top Tips To Cultivate A Stronger Customer Experience

We don’t need to stress to you how crucial your company’s customer experience is to the success of your business. As your customers are your direct line of revenue for your company, it is important that they are satisfied and that your content and offerings address and present a solution to their pain points. It […]

How Much Does It Cost to Build A Website?

Although a lot of content is available for free on the internet for consumers, it isn’t free to have your own, professional, website. Here's how much your website could cost you.
What Is A Brand Ambassador And Why You Should Have Them

What Is A Brand Ambassador And How Can One Serve Your Company?

The idea with brand ambassadors is that your company finds users who actually love your products, who are buying them, and are hashtagging or tagging your band in their posts. 
Tips to Write Email Subject Lines

Must-Know Tips To Write Email Subject Lines That Will Get Your Emails Read

You probably know that your email marketing is one of your most essential channels of communication with your audience. But what good is a well-written email that’s delivering the right messaging to your audience and promoting your products, offerings or services in an engaging way, etc. —  if it never gets read? That’s why the […]
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