Advertising

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Retargeting Ads Explained

What are retargeting ads and how can they help your business? Here's everything you need to know about retargeting ads.
What is PPC and How Could It Work For You?

What is PPC and How Could It Work For You?

Looking for more information on how to attract this kind of valuable traffic to your site? See what PPC could do for your brand.
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Tips for Running Successful PPC Campaigns

If you’re looking to give your business a boost, you should consider launching pay-per-click (PPC) ad campaigns. When you run a PPC ad, you bid for specific keywords in ads that then appear above organic listings in search engines. When a prospective customer clicks on your ad, you pay for that click.  Widely considered one […]
Marketing Attribution

What is Digital Marketing Attribution And Why Is It Important?

Digital marketing is all about building a relationship, and your clients are interested in seeing which parts of that ramp to conversion were most impactful. It’s just that there are many ways to differentiate, as a marketing company, the answer to that. 
Alternatives to Google Ads

6 Alternatives to Google Ads

Generating around $150 billion (yes, that’s billion with a “b”) from ad sales, it’s safe to say that Goggle ads have dominated the paid advertising industry for quite a while now.  But with rising price per click costs, Google ads are becoming too high for many local and small businesses marketing budgets.  Whether you just […]
A Basic Guide to Getting Started on Kickstarter

A Basic Guide To Getting Started On Kickstarter

Ever wonder how entrepreneurs, inventors, artists, and filmmakers find the money to bring their creative ideas to life? Gone are the days of submitting 100-page business plans to investors. The answer is crowdfunding.   Crowdfunding websites, like Kickstarter, have quickly become an essential avenue for projects to get off the ground. In fact, Kickstarter reports they […]
PPC Budget

Maximizing Your Results With A Lower PPC Budget

With enough funds on hand, pay per click (PPC) campaigns can be an excellent way to accelerate the performance and growth of your company, helping to generate increased traffic, amp up conversions and ultimately, significantly add to your bottom line.  You may think that this is only the case if you have enough free capital […]
Google Shopping

What Is Google Shopping & Should You Sell Your Products On it?

Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently.  Up until Google Shopping recently expanded its services, comparison shopping online […]
Paid Search

Paid Search Terminology 101

If you want your business to be competitive in ecommerce, it is imperative that you include paid search in your overall marketing strategy.. This advertising paradigm is a key aspect to online advertising and a crucial part of your marketing operation as a whole. Integral in your success and performance in ecommerce, paid search offers […]
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