Advertising

PPC Budget

Maximizing Your Results with a Lower PPC Budget

With enough funds on hand, pay per click (PPC) campaigns can be an excellent way to accelerate the performance and growth of your company, helping to generate increased traffic, amp up conversions and ultimately, significantly add to your bottom line.  You may think that this is only the case if you have enough free capital […]
Google Shopping

What is Google Shopping & Should You Sell Your Products On it?

Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently.  Up until Google Shopping recently expanded its services, comparison shopping online […]
Paid Search

Paid Search Terminology 101

If you want your business to be competitive in ecommerce, it is imperative that you include paid search in your overall marketing strategy.. This advertising paradigm is a key aspect to online advertising and a crucial part of your marketing operation as a whole. Integral in your success and performance in ecommerce, paid search offers […]
5 Tips And Tricks You Should Be Utilizing In Google Adwords

5 Tips and Tricks You Should be Utilizing in Google AdWords

If you’ve got a handle on some basic tricks of the Google AdWords trade, you don’t have to invest nearly as much time and effort as you might be thinking you do.

A Breakdown of Digital Marketing Attribution

Digital marketing is all about building a relationship, and your clients are interested in seeing which parts of that ramp to conversion were most impactful. It’s just that there are many ways to differentiate, as a marketing company, the answer to that. 
5 Advertising Platforms Other Than Google

5 Advertising Platforms Other Than Google

You should know the different platforms besides Google that you could be using for ads, learn more now.
What Is Paid Acquisition

What is Paid Acquisition?

One of the best ways to gain visibility, leads, and customers is through paid acquisition. So, what exactly is paid acquisition?

Mobile Marketing for 2021

We’re seeing more of what has been dubbed “m-commerce.” This type of display for businesses as well as search and purchase for consumers changes the landscape for digital marketing into mobile marketing.