Social

YouTube vs TikTok

YouTube vs TikTok for Your Business’s Content Marketing

Video, as a medium for business content marketing has exploded onto the scene. It is hard to imagine a world now without the likes of video sharing platforms such as YouTube, TikTok and Instagram. Video creators and influencers have amassed impressive followings to grow their personal brands or businesses through the generation of video content. […]
Social Media

How Frequently Should You Post on Social Media?

Everyone wants to know as if there’s some secret formula of how often you should post on social media to elevate your performance on each platform and yield the best possible results.  (Spoiler alert: There isn’t!) The truth is the answer depends on many factors. While research does suggest a certain number of times per […]
What Is A Brand Ambassador And Why You Should Have Them

What Is a Brand Ambassador and How Can One Serve Your Company?

The idea with brand ambassadors is that your company finds users who actually love your products, who are buying them, and are hashtagging or tagging your band in their posts. 
Write More Likeable Social Media Copy

5 Top Tips to Write More Likeable Social Media Copy

We’ve talked before about how to cultivate a killer social media strategy that will help you best utilize different platforms to achieve your company’s specific marketing objectives. We also covered how to leverage social media metrics to help maximize your results from your social media marketing campaigns. But at the heart of your social content […]
Social Media Part 2

A Guide to Social Media Platforms for Businesses Part II

Last week we discussed social media marketing techniques, strategies and ideas business should employ for the social behemoths of LinkedIn and Instagram, two vastly different social platforms that also each cater to different sectors of business. LinkedIn’s professional and corporate platform brilliantly suits B2B businesses’ marketing needs, while Instagram is the ideal platform for B2C […]
Social Media Part 1

A Guide to Social Media Platforms for Businesses Part I

There’s simply no denying it. Social media is an incredibly powerful influence in today’s digital-first world and it is vital to have an online presence. Besides helping everyday people exponentially widen their social networks or enabling others to become influencers for brands and grow impressive followings, it can be an invaluable tool for your business, […]
Social Media Strategy

How To Cultivate A Competitive Social Media Strategy

Yes, social media continues to seemingly become more complicated and complex almost on the daily, with new apps popping up constantly with even more challenging algorithms to conquer. But we are now in 2021, and your brand should not only have a social media presence these days, you should also know how to take advantage […]
Social Media Data

A Guide to Social Media Analytics and What Data Really Matters

The social media universe offers powerful opportunities for connection and engagement with your audience. We all know how effective social media campaigns can be in terms of its impact on companies’ performance and growth, but how can we drive campaigns that transcend the digital noise to truly reach our customers? The answer is by understanding […]

The Power of Video Marketing: YouTube, Facebook, Instagram, and TikTok

Videos have become the most-shared type of content and are a key way for businesses and brands to increase their engagement, convert users, and build brand awareness.
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