Marketing

Opinionated content created related to Marketing.

Affiliate Marketing

What is Affiliate Marketing and How Should You Use it For Your Business?

As a business owner, you are always looking for new avenues to bring more income into your business. One of our favorite, easy ways to bring income into your business is through affiliate marketing. You may have come across entrepreneurs all over the web lauding the praises of affiliate marketing, claiming they have acquired great […]
Product Copy

A Guide to Writing Strong and Effective Product Descriptions

In our world in which people now shop online more than ever before, the copy we use to exemplify our products and offerings is also more crucial than ever. Think about it. When a customer is looking to purchase a product online, they can’t physically go into a store to experience the product in person […]
What Does a Marketing Agency Do

What Does a Marketing Agency Do?

Hiring a marketing agency may be just the catalyst your company needs to get on the fast track for accelerated growth and enhanced performance. But you may be wondering, what exactly does a marketing agency do?  In a previous article, we discussed the benefits of using a marketing agency, exemplifying how a marketing agency can […]
5 Top Tips to Cultivate a Stronger Customer Experience

5 Top Tips to Cultivate a Stronger Customer Experience

We don’t need to stress to you how crucial your company’s customer experience is to the success of your business. As your customers are your direct line of revenue for your company, it is important that they are satisfied and that your content and offerings address and present a solution to their pain points. It […]

How Much Does It Cost to Build a Website?

Although a lot of content is available for free on the internet for consumers, it isn’t free to have your own, professional, website. Here's how much your website could cost you.
Better Content Writing

Top Tips to Create Effective Content Writing

Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Google Analytics and Search Console

What’s the Difference Between Google Analytics and Search Console?

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]
Google Shopping

What is Google Shopping & Should You Sell Your Products On it?

Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently.  Up until Google Shopping recently expanded its services, comparison shopping online […]
Top Conferences to Attend for Entrepreneurs

Top Conferences to Attend for Entrepreneurs

Are you looking for inspiration for new conferences to attend? As an entrepreneur, it is only natural that you would gravitate towards attending events in which you can hone your skills, explore your interests, expand your knowledge and network and cultivate relationships with industry peers.  In the wake of the pandemic, events and conferences went […]
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