SEO

Shopify vs WP

Shopify vs WordPress

Shopify and WordPress are two powerful platforms that anyone in business and/or the world of digital marketing should be familiar with. If you have been keeping up with our blog posts, you would know that we talk about these platforms from time to time and are adamant in discussing how incredible and valuable they can […]
Link Juice

What is Link Juice?

We all want the juice – but what is it exactly and how do we ensure that we are getting it? Optimizing your SEO capabilities can be achieved through several avenues, one of which is by acquiring what is referred to as Link Juice. But first we need to understand – what exactly is Link […]
Better Content Writing

Top Tips to Create Effective Content Writing

Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Google Analytics and Search Console

What’s the Difference Between Google Analytics and Search Console?

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]
A Basic Guide To Meta Titles And Descriptions

Making Sense of MetaData: A Basic Guide to Meta Titles And Descriptions

When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]
Disavow Tool

When Should I Disavow Backlinks?

Backlinks are a key factor of an effective SEO strategy, helping enable stronger website rankings for your company. Businesses can leverage backlinks from higher domain authorities to grow and improve their presence in the SERPs which is integral to overall enhanced performance of your company. We are not going to go into too much depth […]

What is Keyword Cannibalization and How to Fix the Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

How to Write Effective Product Copy

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.

Robots.txt: What it is, Why You Need it, How to Set it Up

Getting too many requests from Google crawlers? You need to start utilizing robots.txt (also known as robots exclusion protocol or standard). Tweaking this source code for your website pages is a very easy, simple, and quick way to up your SEO game. 
1 2 3