SEO

Google’s New Content Update

Google’s New Content Update: What You Should Know

With an ongoing goal to “better connect people to helpful information,” Google has introduced a new SEO update to their Search platform “to ensure people see more original, helpful content written by people, for people, in search results.”  Websites that provide users with a satisfying experience that feature quality content with people in mind – […]
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Why You Need A Google Business Profile for Local SEO

For businesses offering products and services to those in their local community, Google Business Profile is an invaluable tool for getting your brand seen by the right people. Yet more than half of companies with a Google Map presence have not claimed their free profile. If that’s you, it’s time to take advantage of this […]
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What Are Orphan Pages, And How Do They Impact SEO?

Orphan pages are an often overlooked technical issue that could hold back your SEO efforts. Explore how to find, fix and prevent them.
Seo

Search Engine Optimization: Your Questions Answered

An effective SEO strategy helps bring organic traffic to your website. Explore the most common questions concerning SEO strategy.
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Do Google Reviews Help Your Rankings?

Spoiler alert…… Yes, reviews do help your rankings on Google. More specifically, good reviews, though some negative reviews are ok….but we will get to it all in a bit.  What is Local SEO? By now, we are sure you’ve heard the term Search Engine Optimization (SEO) and the crucial role it plays in getting your […]
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Short-Form vs. Long-Form Articles: Which is Better?

Content is king. While this might be the title of an article written by none other than Bill Gates in 1996, it still rings true today.  Content is essential. Critical. Vital.  And it seems Gates was onto something. He went on to write, “content is where I expect much of the real money will be […]
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What’s The Difference: Bounce Rate and Exit Rate

We spend so much time analyzing how and what is driving people to our website reviewing our SEO, results from our email marketing, social media, etc. (Or a combination of all the things.)  But what about finding out what is driving people away and causing them not to convert into customers or clients? The answer […]
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5 Ways To Speed Up Your Website

You have put blood, sweat, and tears into creating the perfect website for your business. But before you can breathe a big sigh of relief, have you checked your website speed? Do what? That’s right! Studies show that 50% of users don’t want to wait more than two seconds for a website to load, and […]
Keyword clusters

Why You Should Be Using Keyword Clustering For SEO

As most technology advances as time goes on, it should be no surprise that Google and other search engines have become more sophisticated over the years.  It wasn’t long ago, when a solid search engine optimization (SEO) strategy included packing your web pages with keywords that had the greatest numbers of searches. This method (almost) […]
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