SEO

Web 1920 – 3

Do Google Reviews Help Your Rankings?

Spoiler alert…… Yes, reviews do help your rankings on Google. More specifically, good reviews, though some negative reviews are ok….but we will get to it all in a bit.  What is Local SEO? By now, we are sure you’ve heard the term Search Engine Optimization (SEO) and the crucial role it plays in getting your […]
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Short-Form vs. Long-Form Articles: Which is Better?

Content is king. While this might be the title of an article written by none other than Bill Gates in 1996, it still rings true today.  Content is essential. Critical. Vital.  And it seems Gates was onto something. He went on to write, “content is where I expect much of the real money will be […]
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What’s The Difference: Bounce Rate and Exit Rate

We spend so much time analyzing how and what is driving people to our website reviewing our SEO, results from our email marketing, social media, etc. (Or a combination of all the things.)  But what about finding out what is driving people away and causing them not to convert into customers or clients? The answer […]
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5 Ways To Speed Up Your Website

You have put blood, sweat, and tears into creating the perfect website for your business. But before you can breathe a big sigh of relief, have you checked your website speed? Do what? That’s right! Studies show that 50% of users don’t want to wait more than two seconds for a website to load, and […]
Keyword clusters

Why You Should Be Using Keyword Clustering For SEO

As most technology advances as time goes on, it should be no surprise that Google and other search engines have become more sophisticated over the years.  It wasn’t long ago, when a solid search engine optimization (SEO) strategy included packing your web pages with keywords that had the greatest numbers of searches. This method (almost) […]
animated person holding websites to be merged

Guide To Merging Websites For SEO

You know the value of having a solid online presence with a website with killer design, compelling copy, and SEO so strong you are blowing away the competition in Google’s results. But what happens to all that blood, sweat, and tears when you decide to rebrand and need to purchase a new domain name? One […]
website break points

An Easy Guide To Responsive Website Breakpoints

According to Statista, there are over 4 billion active mobile internet users.  As more and more people opt to use their phones to access the web, having a static website that only looks good on a user’s computer screen is no longer enough.  Businesses need to consider the varying screen dimensions for tablets, 2-in-1 laptops, […]
Shopify vs WP

Shopify Vs WordPress

Shopify and WordPress are two powerful platforms that anyone in business and/or the world of digital marketing should be familiar with. If you have been keeping up with our blog posts, you would know that we talk about these platforms from time to time and are adamant in discussing how incredible and valuable they can […]
Link Juice

What Is Link Juice?

We all want the juice – but what is it exactly and how do we ensure that we are getting it? Optimizing your SEO capabilities can be achieved through several avenues, one of which is by acquiring what is referred to as Link Juice. But first we need to understand – what exactly is Link […]
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