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Shopify vs WP

Shopify vs WordPress

Shopify and WordPress are two powerful platforms that anyone in business and/or the world of digital marketing should be familiar with. If you have been keeping up with our blog posts, you would know that we talk about these platforms from time to time and are adamant in discussing how incredible and valuable they can […]
Link Juice

What is Link Juice?

We all want the juice – but what is it exactly and how do we ensure that we are getting it? Optimizing your SEO capabilities can be achieved through several avenues, one of which is by acquiring what is referred to as Link Juice. But first we need to understand – what exactly is Link […]
More Online Sales

5 Digital Marketing Do’s to Drive More Online Sales For Your Business

With brick and mortar retail continuously taking a hit, there is no better time than now to take advantage of e-commerce opportunities for your company and/or brand. There are a few tried and tested strategies to continue growing your sales. We’ll discuss a few here that you can hone in on to take your online […]
Affiliate Marketing

What is Affiliate Marketing and How Should You Use it For Your Business?

As a business owner, you are always looking for new avenues to bring more income into your business. One of our favorite, easy ways to bring income into your business is through affiliate marketing. You may have come across entrepreneurs all over the web lauding the praises of affiliate marketing, claiming they have acquired great […]
Person building a website

Designing Your Website Yourself vs Hiring a Webmaster

As a business owner, you will need a website, the quintessential platform for your company that promotes your products and services, helps you connect and foster trust with your customers as well as build credibility and professionalism. The thing is that as a business owner, you may not necessarily know how to or have the […]
Product Copy

A Guide to Writing Strong and Effective Product Descriptions

In our world in which people now shop online more than ever before, the copy we use to exemplify our products and offerings is also more crucial than ever. Think about it. When a customer is looking to purchase a product online, they can’t physically go into a store to experience the product in person […]
YouTube vs TikTok

YouTube vs TikTok for Your Business’s Content Marketing

Video, as a medium for business content marketing has exploded onto the scene. It is hard to imagine a world now without the likes of video sharing platforms such as YouTube, TikTok and Instagram. Video creators and influencers have amassed impressive followings to grow their personal brands or businesses through the generation of video content. […]
Email Blasts

How Often Should You Send Out an Email Blast?

We talk a lot about on our blog posts about the importance of strong content and carefully crafting the messages you send to your audience. And creating strong, savvy and attention-getting email subject lines and equally effective content in the body of the email is absolutely vital to the success of your email marketing campaigns. […]
PPC Budget

Maximizing Your Results with a Lower PPC Budget

With enough funds on hand, pay per click (PPC) campaigns can be an excellent way to accelerate the performance and growth of your company, helping to generate increased traffic, amp up conversions and ultimately, significantly add to your bottom line.  You may think that this is only the case if you have enough free capital […]
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