Content
5 Top Tips to Cultivate a Stronger Customer Experience
We don’t need to stress to you how crucial your company’s customer experience is to the success of your business. As your customers are your direct line of revenue for your company, it is important that they are satisfied and that your content and offerings address and present a solution to their pain points. It […]
Top Tips to Create Effective Content Writing
Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Making Sense of MetaData: A Basic Guide to Meta Titles And Descriptions
When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]
A Guide to Press Release Optimization for SEO
SEO optimized press releases can be extremely effective for your marketing operation in helping to boost your company’s online visibility and rankings in the SERPs — that is, when they are done right. So, in addition to writing a press release for the right reasons, there are certain SEO techniques you should employ to amplify […]
How to Use Keywords in Your Product Copy to Amplify Content and SEO Strategy
What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.
What is Keyword Cannibalization and How to Fix the Issue
It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.
5 Solutions for Cart Abandonment
If your customers are adding items to their online shopping cart, and then exiting your website before making a purchase, it doesn’t mean you should give up. Here's 5 solutions.
Why Keywords Are Important
Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.
How to Write Effective Product Copy
I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.