Content
Short-Form vs. Long-Form Articles: Which is Better?
Content is king. While this might be the title of an article written by none other than Bill Gates in 1996, it still rings true today. Content is essential. Critical. Vital. And it seems Gates was onto something. He went on to write, “content is where I expect much of the real money will be […]
Why You Should Be Using Keyword Clustering For SEO
As most technology advances as time goes on, it should be no surprise that Google and other search engines have become more sophisticated over the years. It wasn’t long ago, when a solid search engine optimization (SEO) strategy included packing your web pages with keywords that had the greatest numbers of searches. This method (almost) […]
A Guide To Writing Strong And Effective Product Descriptions
In our world in which people now shop online more than ever before, the copy we use to exemplify our products and offerings is also more crucial than ever. Think about it. When a customer is looking to purchase a product online, they can’t physically go into a store to experience the product in person […]
5 Top Tips To Cultivate A Stronger Customer Experience
We don’t need to stress to you how crucial your company’s customer experience is to the success of your business. As your customers are your direct line of revenue for your company, it is important that they are satisfied and that your content and offerings address and present a solution to their pain points. It […]
Top Tips to Create Effective Content Writing
Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Making Sense Of MetaData: A Basic Guide To Meta Titles And Descriptions
When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]
A Guide To Press Release Optimization For SEO
SEO optimized press releases can be extremely effective for your marketing operation in helping to boost your company’s online visibility and rankings in the SERPs — that is, when they are done right. So, in addition to writing a press release for the right reasons, there are certain SEO techniques you should employ to amplify […]