Digital 101

Although a lot of content is available for free on the internet for consumers, it isn’t free to have your own, professional, website. Here's how much your website could cost you.

The idea with brand ambassadors is that your company finds users who actually love your products, who are buying them, and are hashtagging or tagging your band in their posts. 

You probably know that your email marketing is one of your most essential channels of communication with your audience. But what good is a well-written email that’s delivering the right messaging to your audience and promoting your products, offerings or services in an engaging way, etc. —  if it never gets read? That’s why the […]

Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]

We’ve talked before about how to cultivate a killer social media strategy that will help you best utilize different platforms to achieve your company’s specific marketing objectives. We also covered how to leverage social media metrics to help maximize your results from your social media marketing campaigns. But at the heart of your social content […]

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]

As a company or brand, your website is everything to the success of your business — the essential platform from which users will visit to learn about your offerings, and purchase a service or product, etc. And along with the copy on your site, the graphics and how well they speak to your brand identity, […]

As a brand or company, making sales is the name of the game. It’s how you will make your revenue and how you can continue to grow your business into an even more successful enterprise. However, we live in a fickle, fast-paced world where it can be difficult to keep up with customer demand, the […]

Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently.  Up until Google Shopping recently expanded its services, comparison shopping online […]