When Gust, a guiding light for budding business tycoons, recognized a need for instructional content, they joined forces with Firon Marketing. The goal? Harness YouTube's vast potential to reach and educate potential entrepreneurs. Firon Marketing took the reins, embarking on a 3-month journey of strategic content promotion, keen keyword research, and SEO mastery for video optimization. The result? A whopping 52% subscriber growth and a 41% boost in video views. This collaboration stands as a testament to the immense power of aligning content strategy with audience needs.
Gust is a platform designed to support new and aspiring big business owners on their startup journey. To cater to the needs of this target demographic, who sought tutorial-like content and explanations, Gust collaborated with Firon Marketing. Firon Marketing recognized the importance of leveraging YouTube as a powerful platform to engage and educate aspiring entrepreneurs, and they took the lead in executing the content strategy, video editing, and graphic design.
Firon Marketing, in collaboration with Gust, devised a comprehensive content strategy to deliver valuable educational content to their audience through YouTube. The following interventions were implemented by Firon Marketing over the course of 3 months:
YouTube Channel Promotion: Firon Marketing took charge of consistently uploading and promoting Gust’s webinar content on their YouTube channel. They employed effective video optimization techniques, such as engaging thumbnails that are easy to read and understand as well as informative descriptions.
Keyword Research: Firon Marketing conducted thorough keyword research, identifying relevant and high-performing terms that aligned with the target audience’s search intent. This research formed the foundation of the video titles, descriptions, and tags.
SEO Optimization: Leveraging the keyword research, Firon Marketing optimized the video descriptions, ensuring they were informative, engaging, and keyword-rich. They also carefully crafted relevant tags to increase the chances of the videos appearing in search results and recommendations.
Firon Marketing’s meticulous keyword research and SEO optimization contributed significantly to the success of Gust’s YouTube content strategy:
Subscriber Growth Rate: Gust’s YouTube channel experienced an impressive growth rate of 52% in comparison to the previous 90-day period. Firon Marketing’s strategic use of keywords attracted a larger audience of aspiring entrepreneurs eager to engage with Gust’s educational webinars.
Total Views Increase: Gust’s educational content received a 41% surge in total views on their YouTube channel. Firon Marketing’s SEO practices contributed to increased visibility and higher organic reach for the videos.