Optimizing Engagement: Firon Marketing's Email Strategy for Profileplan.com
Profile Plan, a weight loss and nutrition service, engaged Firon Marketing to refine their email campaigns. By focusing on targeted contact lists, enhanced templates, and tested subject lines, they've seen a promising 4.83% boost in open rates and a 0.3% uptick in click-throughs, demonstrating a positive trajectory in their email marketing journey.
Background
Profile Plan is a weight loss and nutrition program that helps people lose weight and keep it off. The company uses a variety of marketing channels to reach potential customers.
Firon Marketing was tasked with email building and automation optimization on all standard email campaigns and automations to improve its campaign engagement.
Solutions
- Excluded unengaged contacts. This helped to ensure that the emails were only being sent to people who were actually interested in receiving them.
- Updated existing template using a simple and scannable email layout with emphasis on readability—and accessibility by ensuring majority of the content is live text.
- Run render tests to ensure its responsiveness on different devices.
- Test different subject lines to see what gets the most opens. This will help to ensure that emails are seen by the target audience.
- {{ contact.firstname }}, Let’s Get Started On Your Weight Loss Journey
- Schedule Your Consultation Now [Scheduling Link Inside]
- Healthy Recipe Roundup: Eating Healthy Doesn’t Have to Be Boring!
- Stay on Top of Your Weight Loss Goals This Back to School Season!
- What You Might Have Missed on Social!
ESP Used
Results
This is an on-going optimization with week over week improvements in engagement, but overall email health still needs improvement.
Increased Engagement: Open rate saw a significant improvement of 4.83%, while click-through rate rose by 0.3%, indicating more effective email content and targeting strategies.
Email Templates
