Elevating FantasyGuru.com's SEO with Firon Marketing
Despite being a top platform for Fantasy Sports Advice, Fantasy Gurus struggled with online visibility, mainly reliant on branded keywords and facing SEO issues. Firon Marketing's comprehensive approach tackled these by enhancing meta descriptions, resolving site errors, and optimizing speed. They also expanded organic reach through targeted content and a successful backlink program. Results were transformative: backlinks jumped from 600 to over 3,000 referring domains, they secured 60 SERP features, ranked 300 keywords on Google's first page, and saw over 10% annual traffic growth.
Background
Fantasy Gurus, a premier award-winning platform for Fantasy Sports Advice, had established itself as a go-to destination for expert analysis, strategy, and fantasy tools. However, despite its rich content and offerings, the platform faced significant challenges in its online visibility. The initial analysis revealed that the majority of their web traffic was driven by branded keywords, indicating a limited reach to potential new users. Additionally, a comprehensive site audit highlighted thousands of pages with SEO compliance issues, including missing meta descriptions, 4xx and 5xx errors, and site speed problems.
Intervention
Full Site Audit and Compliance Fixes: Firon Marketing Agency began by conducting a thorough site audit, identifying and rectifying numerous SEO compliance issues. This included:
- Adding missing meta descriptions to enhance page relevance.
- Resolving 4xx and 5xx errors to improve user experience and search engine crawling.
- Optimizing site speed to reduce bounce rates and improve user engagement.
Keyword Strategy and Content Creation: Recognizing the limited traffic from non-branded keywords, the team curated a ‘keyword attack list’. This list comprised potential high-impact keywords that could drive organic traffic. To target these keywords:
- Evergreen content was crafted, ensuring it was not only educational but also optimized for search engine ranking.
- The content was further enhanced with FAQ schema to satisfy SERP requirements and improve visibility in search results
Backlink Outreach Program: With only 600 referring backlink domains initially, it was evident that Fantasy Gurus needed a stronger backlink profile to boost its domain authority and keyword rankings. Firon Marketing Agency:
- Launched a robust backlink outreach program, targeting high-quality, relevant domains.
- This initiative aimed to not only increase the number of backlinks but also ensure their relevance and quality, thus providing a dual benefit of increased visibility and domain authority.
Results
The strategic interventions by Firon Marketing Agency bore significant results for Fantasy Gurus:
Backlink Profile Enhancement: From a mere 600 referring backlink domains, Fantasy Gurus saw a remarkable increase to over 3,000 referring domains.
SERP Features: The incorporation of SEO strategies, especially the FAQ schema, led to Fantasy Gurus securing 60 SERP features (and growing), up from none.
Keyword Rankings: Fantasy Gurus now boasts over 300 keywords on the first page of Google, a testament to the effective keyword strategy and content creation.
Traffic Growth: The cumulative effect of all these strategies resulted in a consistent traffic increase for Fantasy Gurus, with a growth rate of over 10% annually.
In conclusion, the collaboration between Fantasy Gurus and Firon Marketing Agency underscores the transformative power of a well-executed SEO strategy. Through meticulous site audits, targeted content creation, and a robust backlink outreach program, Fantasy Gurus not only rectified its existing SEO challenges but also positioned itself for sustained organic growth.
