Facing challenges from illegitimate backlinks and a need for refined content, Gust collaborated with Firon Marketing to enhance their online presence. With a meticulous website overhaul, strategic content creation, and a robust backlink program, Gust experienced improved backlink quality, increased keyword rankings, and enhanced traffic quality, solidifying its reputation as a trusted hub for entrepreneurs.
Gust, a platform designed to support entrepreneurs at every stage of their journey, was experiencing a significant challenge. Despite driving a considerable amount of traffic to their website, conversions were primarily limited to branded keywords. A deeper dive revealed that a large portion of this traffic was stemming from company profile pages created on the Gust platform by external sources. Many of these profiles were not genuine but were instead a means for other websites to secure backlinks. This unintended use of the platform was diluting Gust’s brand and detracting from its primary mission.
The interventions implemented by Firon Marketing have begun to yield promising results:
In conclusion, Firon Marketing’s holistic approach to addressing Gust’s challenges has not only set the platform on a path of sustained online growth and relevance but has also led to a 2x growth in overall traffic for high converting keywords. Through strategic interventions, Gust is now better positioned to serve its community of entrepreneurs and continue its mission of supporting them throughout their entrepreneurial journey.