Forget guesswork, embrace growth: Data-driven SEM strategies that deliver.

We take the complexity out of ad campaigns, driving results with data-driven strategies and seamless execution.
Keyword Research

Strategy & Keyword Research

  • Identify profitable keywords
  • Focus on keywords with high intent
  • Evaluate search volume and competitiveness
Account Setup

Account Setup (if applicable)

  • Ad account creation and initial setup (if applicable)
  • Conversion tracking implementation (if applicable)
Campaign Setup

Campaign Setup

  • Audience targeting and segmentation
  • Strategically crafted ad copy tailored to your audience
  • Utilize ad extensions effectively for maximum visibility
Management Optimization

Management and Optimization

  • Regular A/B testing of ad variations
  • Maximize ad performance with bid adjustments
  • Ad copy refinement based on
performance data
  • Ad schedule adjustments for peak performance
  • Maximize return on ad spend (ROAS)
  • Regular audits for adherence to best practices
  • Ad budget allocation and adjustment
Performance Reporting

Performance Reporting

  • Customized Looker
    Studio dashboards for comprehensive insights
  • Regular reporting on key metrics and KPIs
  • Data-driven decision making
Key Kpis


  • Reach
  • Engagement
  • Click-through-rate (CTR)
  • Cost-per-click (CPC)
  • Cost per Conversion
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Lifetime Value (LTV)

Service like you've never had before.

Join us and feel like you have an in-house team.
Slack Colored

Transparent Communication via Slack and Email with Derick, Jess and Karl

Calendar Colored

Monthly Performance Review via Scheduled Video Call

Locker Studio

Access to Real-Time Data via Looker Studio

Guaranteed results


Significant Increase in Click-Through Rates and Conversions


Improvement in Cost per Acquisition

Quality Score

Consistent Improvement in Ad Quality Score and Relevance

Results that really matter.

Drive high-intent customers into your business and achieve better LTV.
Content Share

Content you can be proud to promote


Increase website traffic and conversions


Improve brand awareness and reputation

Rates Sales

Increase conversion rates and sales

Kpis Roi

Track the KPIs that matter the most

Recent work.

Many more that we've been told not to share for competitve reasons.🤷🏼‍️

Paid Search

Profitable CAC at $30

  • Implemented Performance-Max campaigns.
  • Regularly refreshed keywords and ad messages to keep campaigns engaging.
  • Used detailed, product-aligned creatives to boost conversion likelihood.

Paid Search

CAC reduced by 43%

Increased scheduled appointments by 38%

Increased closed deals by 36%

  • Refined keywords and optimized ad creatives led to a significant improvement in
lead quality.
  • Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC)

Paid Search

30% decrease in cost per head

150% increase in closed-wons

50.5% decrease in cost per closed-won

  • Google Ads messaging optimization to increase ad relevance and leads.
  • Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.

Is Firon right for you?

Schedule a call with us and find out how you and your team can change the way you SEO, forever.


SEM involves paid advertising to increase visibility in search results, while SEO focuses on optimizing website content to improve organic rankings.

SEM can quickly enhance your business’s online presence, increase website traffic, and improve lead generation and conversions.

Running ads empowers you to reach new customers, boost brand awareness, attract highly targeted audiences, drive sales and leads, and measure the success of your marketing efforts to optimize your approach.

The cost varies based on campaign, budget, and goals; Firon Marketing customizes pricing based on specific client needs and objectives.

Firon employs comprehensive market analysis and uses advanced tools to identify high-intent keywords tailored to your business and audience.

Yes, SEM allows for precise targeting by demographics, location, interests, and more, ensuring that your ads reach the most relevant audience.

Firon Marketing tracks the success of SEM campaigns using key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Additionally, Firon provides comprehensive reporting to clients, detailing the performance and insights from the campaigns to ensure transparency and informed decision-making.

Campaigns are regularly reviewed and optimized for performance, with adjustments made as needed based on data and performance analysis.

Results can typically be seen as soon as ads go live, but optimization for maximum effectiveness may take several weeks.

Firon ensures all ads meet Google’s policies through regular audits, updates, and compliance checks.

Performance Max campaigns automate ad delivery across all Google channels, using AI to optimize for conversions, while traditional campaigns like Search Ads require manual targeting and bidding for specific channels or audiences.

SEM complements other digital marketing efforts, enhancing overall strategy and results by providing immediate visibility and targeted traffic.

Firon provides continuous support and communication throughout the campaign lifecycle, ensuring clients are informed and involved.

Firon adjusts bids, budgets, and strategies to capitalize on seasonal trends and ensure optimal performance throughout the year.

While most SEO agencies send updates quarterly we typically have updates weekly (or monthly depending on the situation). We are also always accessible by email, slack, or virtual meeting.

Firon provides detailed reports and analytics, offering insights into campaign performance and areas for improvement.

Firon employs continuous optimization, strategic adjustments, and data-driven decision-making to improve ROAS over time.