Advertising
Boost Your Branding With A Favicon
A favicon is a small icon that appears next to the website title in the browser tab. It's also referred to as a website icon or a shortcut icon. While...
Agency vs. In-house: Which Marketing Strategy Will Give You the Best Results?
Are you struggling to decide whether to handle your marketing efforts in-house or outsource to a marketing agency? It's a difficult choice, and each approach has advantages and disadvantages. In...
Google Releases New Shopping Features
In its recent annual Search On event, Google announced updates involving new features that change how consumers and brands can interact on the platform. With a clear focus on enhancing...
What Is A Micro-Influencer & Do You Need One?
Aspirational advertising refers to a type of advertising in which brands work with high-profile individuals to associate their products or services with certain concepts that the celebrity represents, such as...
Retargeting Ads Explained
While getting eyes on your site is of course a vital aspect of marketing, the battle for conversions doesn’t stop there. With a whopping 97% of first-time site visitors leaving...
Tips for Running Successful PPC Campaigns
If you’re looking to give your business a boost, you should consider launching pay-per-click (PPC) ad campaigns. When you run a PPC ad, you bid for specific keywords in ads...