Advertising
Retargeting Ads Explained
While getting eyes on your site is of course a vital aspect of marketing, the battle for conversions doesn’t stop there. With a whopping 97% of first-time site visitors leaving...
Tips for Running Successful PPC Campaigns
If you’re looking to give your business a boost, you should consider launching pay-per-click (PPC) ad campaigns. When you run a PPC ad, you bid for specific keywords in ads...
What is Digital Marketing Attribution And Why Is It Important?
More often than not, there are multiple touchpoints between a brand and a consumer before a conversion, so how can companies zero in on the point that sealed the deal?...
6 Alternatives to Google Ads
Generating around $150 billion (yes, that's billion with a "b") from ad sales, it's safe to say that Goggle ads have dominated the paid advertising industry for quite a while...
A Basic Guide To Getting Started On Kickstarter
Ever wonder how entrepreneurs, inventors, artists, and filmmakers find the money to bring their creative ideas to life? Gone are the days of submitting 100-page business plans to investors. The...
What Is Google Shopping & Should You Sell Your Products On it?
Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you...