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What Is A Micro-Influencer & Do You Need One?
Aspirational advertising refers to a type of advertising in which brands work with high-profile individuals to associate their products or services with certain concepts that the celebrity represents, such as...
10 Tips To Boost eCommerce Sales
Getting your eCommerce store up and running is just the first step to launching a successful online business. After that, your number one priority needs to be developing a marketing...
Google’s New Content Update: What You Should Know
With an ongoing goal to “better connect people to helpful information,” Google has introduced a new SEO update to their Search platform “to ensure people see more original, helpful content...
Retargeting Ads Explained
While getting eyes on your site is of course a vital aspect of marketing, the battle for conversions doesn’t stop there. With a whopping 97% of first-time site visitors leaving...
YouTube Creators Can Now Sell Products Directly From Their Shopify Store
The traditional shopping journey has evolved enormously over the last few years as eCommerce continues to surge in popularity. Now consumers are faced with a staggering array of purchasing options...
YouTube Shorts vs. TikTok: Which Best Suits Your Short-Form Video Content Needs?
Short-form video is no longer the new kid on the block of social media; it’s dominating. With its meteoric ascent to the top, it’s no wonder businesses are clamoring to...
