Marketing

Opinionated content created related to Marketing.

Best Website Image

Best Website Image Sizes for Optimal Performance

Looking for support in selecting the correct dimensions for your website images? Get to know our Marketing Team.
Email

7 Types of Email Marketing You Need to be Using

Not sure what type you should be sending to your customers? We put together a list of the top marketing emails to help you get started!
Rebranding

Rebranding vs. Brand Refresh: What’s the Difference?

When making a refresh to your brand’s identity, the key thing in mind is that you are not making fundamental changes - you are updating.
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Do Google Reviews Help Your Rankings?

Spoiler alert…… Yes, reviews do help your rankings on Google. More specifically, good reviews, though some negative reviews are ok….but we will get to it all in a bit.  What is Local SEO? By now, we are sure you’ve heard the term Search Engine Optimization (SEO) and the crucial role it plays in getting your […]
Marketing Attribution

What is Digital Marketing Attribution And Why Is It Important?

Digital marketing is all about building a relationship, and your clients are interested in seeing which parts of that ramp to conversion were most impactful. It’s just that there are many ways to differentiate, as a marketing company, the answer to that. 
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How Often Should You Redesign Your Website?

It happened! You got your businesses’ website designed, developed and ready to go live out into the internet world and thrive!  For many companies, once it’s been created and launched, they kind of forget about their website, and redesigning it never pops into their mind.  Understandable. We know businesses are busy, and on top of […]
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Short-Form vs. Long-Form Articles: Which is Better?

Content is king. While this might be the title of an article written by none other than Bill Gates in 1996, it still rings true today.  Content is essential. Critical. Vital.  And it seems Gates was onto something. He went on to write, “content is where I expect much of the real money will be […]
Alternatives to Google Ads

6 Alternatives to Google Ads

Generating around $150 billion (yes, that’s billion with a “b”) from ad sales, it’s safe to say that Goggle ads have dominated the paid advertising industry for quite a while now.  But with rising price per click costs, Google ads are becoming too high for many local and small businesses marketing budgets.  Whether you just […]
animated person holding websites to be merged

Guide To Merging Websites For SEO

You know the value of having a solid online presence with a website with killer design, compelling copy, and SEO so strong you are blowing away the competition in Google’s results. But what happens to all that blood, sweat, and tears when you decide to rebrand and need to purchase a new domain name? One […]
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