Walled Gardens Before we begin the discussion about the end of cookies as we know them, let’s start by talking about walled gardens. Basically, this pertains to marketing platforms, such...
Effective branding is essential to brands that will stand the test of time. When you think about iconic brands, like Apple and Nike for example, their immediately recognizable and distinctive...
WordPress is a powerful, extremely popular website building and content management system and Yoast is an incredibly effective tool for SEO. Together, you have a killer combo to help set...
In our digital first world, how you communicate to your customers through your online copy is everything to the success of your company. Product copy is one of the most...
What is a Press Release? A press release is usually a short article that announces an exciting update from your company. This would likely be written by your in-house (or...
SEO, in the world of digital marketing, is a powerful tool to help ensure your company’s target audience is able to find your content and offerings as well as help...
Are you unsatisfied with how your website is doing? Do you look at your Google analytics and wonder why they don’t look like what you want? There are a number...
Search Engine Optimization (SEO) improves your website by bringing up your ranking on the search engine result pages (SERPs). In order to get the best results from your website, you...
What is an Alt Tag? According to BigCommerce, “An alt tag, also known as ‘alt attribute’ and ‘alt description,’ is an HTML attribute applied to image tags to provide a...